In our mission to lead our partners through the mobile marketing landscape, we’re proud to announce that we’ve received new positive reviews on Clutch in the past couple of months!
At REPLUG, we deliver tailor-made app marketing consulting services to all types of businesses, with a focus on disrupting the market through groundbreaking mobile marketing. As a collective of seasoned digital professionals, we craft unique digital experiences that allow your business to gain the digital footing it needs to succeed.
CodeCheck: Mobile CRM Strategy
CodeCheck is a popular barcode-scanning app for a healthy lifestyle in Germany. We partnered with them in the middle of 2021 and continued the partnership throughout the year. Our focus has been to define and enhance their mobile CRM strategy, based on defined objectives.
Our team worked closely with their head of growth, Elena Bazai, to identify together an improved onboarding strategy, which would deliver an increase in CR% of signups.
“REPLUG was very flexible, autonomous, and proactive in bringing new ideas to the table. They helped us to analyze the existing data and identify what the “aha moment” of the user journey was, as well as identify what makes the power users continue using the app.”
Our CRM team’s work focused on analyzing and defining two distinct communication flows based on objectives.
“Based on those two analyses, we went on and built the new onboarding & signup journey, which would use the communication that worked for power users. We used Clevertap, our mobile CRM and analytics tool.”
Upday: Mobile Growth Consulting
Upday is the most popular independent news app in Europe with a reach of over 25+ million users monthly. The app offers readers a bite-size overview of the most important, up-to-the-minute local and global news headlines plus trending stories.
The collaboration focused on supporting the Upday team on a wide variety of topics, starting from the integration and martech setup of the chosen tracking platform, Adjust, to the implementation of paid marketing campaigns across multiple advertising platforms.
“REPLUG provided us with performance marketing campaign management and technical support. At the start of the project, they showed us detailed examples of what good performance marketing looks like, an in-depth look at user behavior, and tips for our design team to create performance ads. They provided us with a guideline and created a strategic plan to identify the user acquisition (UA) channels of our products. They also analyzed keywords and created content for the Play Store and were continually monitoring the after market optimization of our products.
REPLUG is proactive, transparent, and detail-oriented, and they always respond to our feedback. We communicate via email, Slack, Zoom, and in some urgent cases, through WhatsApp”.
Bring! Labs: Mobile app growth consulting
Bring! Labs is one of the most successful shopping list apps in the DACH market, but present in several others. It offers its users the possibility to organize shopping items and share them with family and friends and also to check the latest recipes available.
First of all, our team focused on a complete app audit, identifying growth levers across different areas. After that, the paid user acquisition team supported the internal marketing team at Bring! Labs to improve their paid marketing activities across different channels, such as Facebook, Instagram, and Google.
“They first did an audit of our channels and campaigns, identifying any gaps in our strategy. From there they put together a comprehensive digital strategy for our marketing team and suggestions for improvement in several areas, put together guidelines and recommendations for the setup of our marketing channels.
They are absolute experts in their field. They understood what our needs were from the beginning. They have a very agile working style and are super responsive.”
Are you looking for a team of experts in mobile app marketing to skyrocket your growth?
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To learn more about our partnership process, check out the feedback on our Clutch profile. You can also find us on the list of the top companies on Top Design Firms, Clutch’s newest sister B2B resource.