Why You Should Consider App Marketing Agencies Along With Your In-House Team
In today’s digital world, mobile applications have become essential for businesses looking to engage with their customers and increase their visibility in the market. Yet, developing a mobile application is only half the battle; the other half is marketing it effectively. That is where many app developers and the in-house team get stuck.
Table of Contents
- What Does an App Marketing Agency Do?
- How Can I Do Marketing for My App?
- How Much Does App Marketing Cost?
App marketing agencies have emerged as a smart solution to help brands promote their mobile apps and reach their target audience. Many claim that smaller brands hire app marketing agencies to handle portions of their app marketing activities, while bigger companies choose full-stack app marketing efforts. However, this is not always the case.
We will explore why brands should consider app marketing agencies along with their in-house team and if that is the solution to your specific case.
What Does an App Marketing Agency Do?
Mobile app marketing involves efforts to ensure that your users interact with your app and services on smartphone devices. It also includes increasing your app’s visibility in the App Stores using a unique mix of app marketing activities.
Moreover, app marketing agencies, such as REPLUG, provide professional services that assist brands in developing and implementing marketing strategies to acquire the right target audience and succeed with their overall business objectives.
Overall, with precise strategy and expertise, a mobile marketing agency’s objective is to help its clients create an engaging and effective marketing campaign that will help them expand their brand awareness and boost their income.
Let’s see some of the reasons why you should think about hiring an app marketing agency.
1. Experience and Expertise
App marketing agencies have a team of experts who specialize in mobile app marketing. They usually have years of experience working with various brand types and understand the best practices and strategies that can help you achieve success through app marketing within a short period of time.
The case here is that the in-house staff may lack the same level of skill or experience, which may restrict their capacity to advertise the app effectively.
Related: 8 Common Mistakes When Marketing Your App (And Why Do You Need an Audit)
2. Resource Management and Time
Developing and marketing a mobile app requires significant time and resources. Here, hiring an app marketing agency can help you save time and resources.
The agency may handle all marketing efforts, such as user acquisition, app store optimization, performance marketing, retention and CRM, and, in our case, even the app creatives side. That means that your in-house team will have more time to concentrate on building and improving the app.
3. Up-To-Date Technology and Access to Advanced Tools
App marketing companies have access to modern tools and technology that could help brands analyze their app’s performance, track engagement with users, and optimize how the app is displayed in the stores for better exposure in the Apple and Google Play Store.
Often, these tools can be costly, and their successful usage demands specialized knowledge. Brands can profit from these technologies without having to invest in them by working with an app marketing agency.
4. Objective Perspective
An app marketing agency provides an unbiased opinion on the mobile app and its marketing plan. They can give neutral and precise feedback on the app’s design, user experience, mobile app user onboarding, and marketing strategy because they are not directly engaged in its creation.
Such inputs can help you enhance the app and marketing efforts and reach the target audience more successfully.
5. Access to a Broad Network
Mobile marketing companies have a large network of partners and contacts who can quickly assist in the app’s marketing campaigns and promotion.
In some cases, they have ties with industry influencers, experts, and even media, which may help app marketing efforts in other ways.
Such marketing agencies can give brands a scalable marketing decision. They can tailor their services precisely to your company’s budget, goals, and priorities. That implies that brands may begin with a lower marketing budget and gradually increase their marketing efforts as their app grows in popularity and income.
7. Measurable Results
App marketing consulting agencies can give businesses concrete outcomes that allow them to track the success, mobile app KPIs, performance, growth, and ROI of their app.
They can provide extensive information on user acquisition, engagement, retention, tracking, and revenue, allowing you and your in-house team to make educated marketing decisions and customize your app for even better results.
Download our free tracking and MMP setup checklist. Our expert consulting team worked hard on every single detail. Therefore, you will be 101% sure that you are on the right path.
How Can I Do Marketing for My App?
Get in touch with an expert agency. Besides getting help from search engines and doing everything yourself (or with your in-house team), think about all the benefits you can get from an app marketing agency and the less time it will take for your app to grow if you hire experts.
App marketing agencies can help you grow and scale the app by providing comprehensive solutions that could include the below-mentioned services.
1. User Acquisition
By planning and implementing targeted marketing strategies, app marketing companies can help app developers acquire new users that will stay and use the app.
These campaigns can include influencer marketing (influencers on performance), paid advertising on multiple social platforms (Facebook, TikTok, Snapchat, Twitter) or Apple Search Ads and Google App campaigns, and other approaches to reach the target audience effectively.
By acquiring new users, app developers and brands increase their user base and begin generating more revenue.
Related: TikTok CPM and Advertising: Our Latest Tests and Results
2. App Store Optimization
Such agencies improve the app’s ranking and presence in the app store by increasing the visibility of the app. That can be accomplished by optimizing the app’s title, description, keywords, and visuals. Therefore, app developers can attract more organic downloads and expand the user base by increasing their app’s exposure.
Moreover, ASO is a great way to complement Paid User Acquisition, as the storefront is the landing page of your app marketing campaigns. With targeted ASO activity and A/B testing, app marketing agencies can also help you lower the acquisition cost of your users.
3. Retention and CRM
By planning and implementing targeted user engagement campaigns, app marketing companies can help in increasing user engagement and retention while increasing users’ LTV. Push notifications, in-app messaging, and other methods to keep users engaged with the app can be included in such campaigns.
App developers and brands can improve user loyalty, retention, and income through such approaches and activities.
Related: CRM for Mobile App: 8 Advices for a Successful Strategy
4. Data Analysis and Tracking
This can include services such as tracking and attribution, data strategy, and marketing analytics – such as REPLUG’s extensive services.
Here, app marketing agencies can help brands and developers discover areas for improvement. Analyzing user behavior, feedback, and other analytics to find chances for improvement is one example.
In addition, brands and developers can improve the user experience and boost user satisfaction by enhancing the app based on specific and in-depth user data provided by agencies.
5. Creative Studio
App marketing companies can help you create breathtaking visual storytelling that puts the audience at the center of the communication. There is also the integration of branding and performance in one-of-a-kind ad creatives that produce better advertising results.
Moreover, although images speak louder than words, words make your advertisement stand out and increase clicks and conversions in the performance area.
For example, we include services such as communication strategy, creatives design, and ad copy strategy.
How Much Does App Marketing Cost?
Considering the necessary app marketing expenses, it is estimated that at least $10,000 is required to create an optimal app marketing strategy – if you do it yourself. But that is just a portion of all expenses.
Marketing app agencies can decrease in-house expenditures by 50%. 20-30% for small tasks. Additionally, hiring app marketing professionals saves time and money because you won’t need to hire new employees for various tasks.
With an agency, you can avoid wasting precious time on coming up with comprehensive app marketing solutions, which in this industry may be critical. App marketing has to be aligned with app development. Thus timing is crucial.
As the number of apps on the market grows, so do the obstacles for app marketing.
While some miracle overnight triumphs may occur occasionally, they are sporadic, and having a mobile app marketing strategy in place is now critical to the success of every app.
And although an in-house team can help businesses with some aspects of mobile app marketing, app marketing agencies can provide an extensive and precise solution that can help you reach the target audience and generate income in the competitive world of the mobile app industry.
Are you looking for the right partner to scale your app marketing efforts? Get in contact with our experts and learn how we have helped many partners succeed.