Imagine launching a high-performing ad campaign—without the usual delays of UGC sourcing, talent management, or production costs. AI-generated user-generated content (UGC) is making this a reality, reshaping digital advertising, particularly for mobile and app marketers.
With the ability to create …
TikTok continues to offer new solutions for app marketers. One of their latest features, SMART+, uses automated optimization to enhance campaign performance.
Recently, we tested TikTok’s SMART+ campaign against a traditional ROAS-optimized campaign for a dating app with in-app purchases …