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  • Author: Denis Otrjachnin

Denis Otrjachnin

12 Mar

AI UGC Videos in App Marketing: Benefits, Challenges, and Best Practices

  • By Denis Otrjachnin
ai ugc
Imagine launching a high-performing ad campaign—without the usual delays of UGC sourcing, talent management, or production costs. AI-generated user-generated content (UGC) is making this a reality, reshaping digital advertising, particularly for mobile and app marketers. With the ability to create …
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17 Jan

TikTok SMART+ Campaigns vs. ROAS Campaigns: A Performance Breakdown

  • By Denis Otrjachnin
tiktok smart+
TikTok continues to offer new solutions for app marketers. One of their latest features, SMART+, uses automated optimization to enhance campaign performance.  Recently, we tested TikTok’s SMART+ campaign against a traditional ROAS-optimized campaign for a dating app with in-app purchases …
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