It is well known that ad creatives play a pivotal role in the success of paid campaigns. But why do some ads captivate and convert while others fall flat? The secret lies not just in the creativity itself but in …
In the past years, the topic of Customer Relationship Management has gained more attention for many companies operating in the mobile industry. The primary goal of customer relationship management is to build and maintain lasting relationships with customers.
Given the …
With countless ads competing for attention on Facebook, choosing the right visual element becomes crucial. Given that Facebook often charges per thousand views, each appearance of your ad carries significant importance. A captivating image or video is key to this.…
Let’s be honest: paid mobile app user acquisition is a mess. And if you don’t agree with this, either you’re lying to yourself, or you’ve been frozen for the past three years and just woke up.
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Mobile …
Delving into the latest insights from Adapty’s “State of In-App Subscriptions in the US 2023” report has triggered some intriguing reflections in mobile app marketing, particularly within the sphere of subscription-based apps.
As we explore these insights, it becomes …
We’ve been saying that in many circumstances and articles: app marketing is not a piece of cake – it’s never been and will never be. Especially in light of recent disruptions the mobile industry faces, app marketing has evolved into …
Apple Search Ads will be your best asset for increasing app visibility, downloads, and success. In our useful article, we’ve included all of the information on Apple Search Ads’ new placements and what insights we gained through our tests.
The …
If you want to keep user onboarding as efficient as possible in 2023, in this article, you will find everything ranging from tips, tricks, and examples to get you started.
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What Is Mobile User Onboarding?
Why Is …
Are you wondering what awaits us in 2023 for CRM for Mobile? We have covered the five trends so that you can level up your game.
The challenges—and changes—that the mobile industry has faced during the past couple of years …
There are many factors that you need to include when thinking about Facebook ad copy best practices. In this article, we will cover seven practical pieces of advice on how to do it.
Although many media outlets report a decrease …