Nikoloz Khatiashvili, Author at REPLUG - Full-Service Mobile App Marketing Agency

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Author: Nikoloz Khatiashvili

21 May

How Ecosia Gained +700% Visibility with One Bold ASO Move

By Nikoloz Khatiashvili

App Store Optimization (ASO) isn’t magic. But when it’s done with intent, precision, and obsession, it can drive results that feel like magic. Take Ecosia: a privacy-first browser app that plants trees when users search. For years, its store visibility …

17 Apr

In-App Events (IAEs): What Works, What Doesn’t, and How to Make Them Count

By Nikoloz Khatiashvili

Over the past few years, In-App Events (IAEs) have become a standard tool in the ASO playbook. Introduced by Apple to help apps promote timely content, IAEs seem—on the surface—like a no-brainer: they promise extra visibility, a chance to re-engage …

16 Jan

REPLUG ASO Talk 2025 – Key Insights and Data

By Nikoloz Khatiashvili

Questions by Jovana Stanković (Head of Marketing, REPLUG): What are the latest trends in ASO that you’ve noticed recently? Have you come across any outdated strategies that marketers still rely on despite changes in the ASO market? Do clients have …