REPLUG Team, Author at REPLUG - Full-Service Mobile App Marketing Agency

19 Jan

Ads Library Facebook: How to Use and Refine Your Strategy

By REPLUG Team

In 2023, over 80% of app marketers attributed their success to targeted advertising, with Facebook leading as a primary platform. This social media channel offers an invaluable resource: the Facebook Ads Library. This tool has proven to be a game-changer …

20 Nov

<strong>SKAN 4.0: Industry Predictions and Thoughts</strong>

By REPLUG Team

The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like META, TikTok, and more adopt it. So, hold off on …

22 Sep

User Acquisition Strategy for Apps: What Is Paid UA and When to Use It?

By REPLUG Team

In the world of app development, acquiring users is a top priority. However, achieving this goal isn’t just about attracting any users; it’s about attracting the right users. This article will guide you through the intricate process of user acquisition …

04 Sep

15 Mobile App Performance KPIs to Measure in 2024

By REPLUG Team
1 comment

If you have developed a mobile app and it’s already live on Google Play and App Store, and you’re promoting it actively, you should now focus on tracking the most important mobile app performance KPIs. Most marketers place a …

11 Jan

7 Mobile Marketing Trends to Look Out for in 2023

By REPLUG Team
1 comment

In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them? Table of Contents Mobile Marketing Trends: Statistics You Should Be Aware Of…

01 Nov

Run a Facebook Ad Inspection – TIER Example

By REPLUG Team

If you have in the past or decided now to run a Facebook ad—you should know about health checks that Facebook runs on your ad. So, did you know that Facebook ranks your ads in the backend and qualifies them? …

30 Sep

Facebook Ads Library Inspection – Decalz

By REPLUG Team

Paid user acquisition on the Facebook ads library is not a piece of cake. Many advertisers think that all they need is some budget and a few images, and the game is on. Nothing is more wrong than that thought.…

10 Jun

Google Play Policy Update and How They Will Affect ASO

By REPLUG Team

Google has recently announced a Policy update to the Google Play Developer guidelines, set to take effect “later this year.” Google will implement policy changes for character count and promotional language, as well as new recommended guidelines for Store …