How to measure App Store Optimization (ASO) success in 2021
Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. It takes
Promoting your Mobile App on TikTok – 3 Learnings from our experience [with data]
TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space
Webinar Recap: Mobile Perspective – Mobile Marketing in 2020 and Beyond
On the 30th of September, REPLUG together with Adjust, Snap, and IronSource organized a very interesting webinar to discuss how 2020 has changed the way we think about mobile
6 Things To Know About iOS 14 That Will Affect Mobile Marketing
iOS 14 has been on the top of the mind of many marketers this Summer. At WWDC this year, Apple announced that comes September app developers will need to
Paid User Acquisition: How are non-transparent channels harming your performance growth?
Paid user acquisition is a crucial part of any app growth strategy. So much that very few app developers manage to grow exponentially without investing in user acquisition. However,
User Funnel Analysis: The first step in the app growth strategy
A user funnel analysis is a method typically used to identify how users interact with our product, understand what steps they take before completing the buying cycle, and eventually
Growth Rocket Model – Scaling App Marketing Activities Efficiently
Mobile app growth is the result of a careful and balanced strategy that touches on different areas. Too often when thinking about mobile growth, app developers tend to focus
Facebook Ads Inspection – Decalz
Paid user acquisition on Facebook is not a piece of cake. Many advertisers think that all they need is some budget and a few images and the game is
How To Write A Good Facebook Ad Copy: 7 Practical Advice
Although many media outlets report there’s been a decrease in its usage, Facebook is still the number 1 Social Network with the highest number of daily active users (DAU),
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