OEM ADVERTISING Archives - REPLUG - Full-Service Mobile App Marketing Agency

04 Oct

OEM Marketing as the Smart Choice for Black Friday and Apps: Outperforming High eCPMs in eCommerce

By REPLUG Team

As Black Friday and apps dominate the holiday shopping season, app marketers face new challenges navigating soaring eCPMs. With e-commerce platforms experiencing skyrocketing costs, finding a cost-effective alternative for reaching users is essential. This is where OEM advertising becomes an …

27 Sep

Why OEM Ads Deliver Clean, Fraud-Resistant Traffic for Apps

By Luca Mastrorocco

Today, fraud remains a big challenge in app marketing, with app install fraud reaching alarming levels. According to AppsFlyer, fraud exposure in the app market has grown by 40% in recent years, costing the industry an estimated $5.4 …

06 Sep

Want Greater App Growth? OEM Advertising is Your Next Move

By REPLUG Team

What if there was a game-changing strategy that could push your app’s success beyond the usual channels? That’s where OEM advertising enters—the secret weapon savvy app marketers are now using to boost their user acquisition. But what exactly is OEM …

31 May

How Mobile Marketing Services Boost Your App’s Success

By Jovana Stanković

Mobile marketing is a crucial strategy for businesses aiming to connect with their target audiences. With the proliferation of smartphones and the increasing reliance on mobile devices for everyday tasks, mobile marketing services have become indispensable for companies striving to …

17 May

Maximizing App Growth with OEM Apps and Ads

By Jovana Stanković

With countless apps seeking attention, marketers constantly search for innovative strategies to attract users. This is where OEM apps and ads step into the spotlight, offering a promising avenue for user acquisition that many have yet to tap into. In …

02 Apr

Guide to Alternative App Stores: New Opportunities for App Marketing

By Luca Mastrorocco

In a space where Google Play and Apple’s App Store dominate app distribution, alternative app stores offer new perspectives for developers and marketers looking to diversify their reach and enter new markets. Alternative App Stores, often overlooked, present unique advantages, …

26 Jan

OEM Android Basics: What You Should Know in 2024

By Luca Mastrorocco

In 2024, OEM Android will be an interesting player in app marketing strategies. This article explores how OEMs offer a distinct advantage in app promotion by integrating apps directly into their devices. You’ll learn about the specifics of how OEMs …

10 Nov

Best App Marketing Agencies: Why You Should Consider Them In 2024

By Jovana Stanković

Mobile apps are crucial for businesses aiming to connect with their clients and enhance their market presence. However, the challenge doesn’t end with just creating a mobile app; it extends to effectively marketing it, often requiring the expertise of the …

28 Oct

OEM Marketing: 2024 Guide for App Marketers and Developers

By Luca Mastrorocco

With millions of apps available in various app stores, developers and marketers face fierce competition in capturing the attention of potential users. Moreover, such an increase in competition on traditional channels also increases the price. This is where OEM marketing …