OEM ADVERTISING Archives - REPLUG - Full-Service Mobile App Marketing Agency

15 Apr

OEM Advertising: The App Growth Channel You Can’t Ignore

By Luca Mastrorocco

TL;DR: OEM advertising lets you promote your app inside Android devices — through setup screens, smart folders, and OEM app stores — instead of relying only on Facebook or Google. It’s fraud-resistant, cheaper, and hits users earlier in their journey. …

11 Mar

OEM Digital Marketing: Growing Your App Beyond Traditional Channels

By REPLUG Team

In this guide, we’ll explore how OEM digital marketing works, why it’s becoming a go-to strategy for savvy app marketers, and how it can complement your existing marketing efforts. Whether you’re launching a new app or looking to grow an …

27 Feb

How OEM Ads Can Drive Massive App Growth During Ramadan 2025

By Jovana Stanković

Ramadan is one of the most significant periods for mobile engagement across MENA and other predominantly Muslim regions. With shifts in daily routines, consumer behaviors also evolve—people spend more time online at night, engage in increased shopping for Eid, and …

04 Oct

OEM Marketing as the Smart Choice for Black Friday and Apps: Outperforming High eCPMs in eCommerce

By REPLUG Team

As Black Friday and apps dominate the holiday shopping season, app marketers face new challenges navigating soaring eCPMs. With e-commerce platforms experiencing skyrocketing costs, finding a cost-effective alternative for reaching users is essential. This is where OEM advertising becomes an …

27 Sep

Why OEM Ads Deliver Clean, Fraud-Resistant Traffic for Apps

By Luca Mastrorocco

Today, fraud remains a big challenge in app marketing, with app install fraud reaching alarming levels. According to AppsFlyer, fraud exposure in the app market has grown by 40% in recent years, costing the industry an estimated $5.4 …

06 Sep

Want Greater App Growth? OEM Advertising is Your Next Move

By REPLUG Team

Stuck with rising UA costs and saturated channels? There’s a smarter way to grow.OEM advertising gives your app a front seat on 2B+ Android devices—and the results speak for themselves. But what exactly is OEM marketing, and why is …

31 May

How Mobile Marketing Services Boost Your App’s Success

By Jovana Stanković

Mobile marketing is a crucial strategy for businesses aiming to connect with their target audiences. With the proliferation of smartphones and the increasing reliance on mobile devices for everyday tasks, mobile marketing services have become indispensable for companies striving to …

17 May

Maximizing App Growth with OEM Apps and Ads

By Jovana Stanković

Traditional channels like Meta and Google are becoming more expensive and less effective. CPAs are rising. Competition is fierce. And retention? A constant struggle. That’s why top-performing UA teams are turning to a smarter lever—OEM apps and ads…

02 Apr

Guide to Alternative App Stores: New Opportunities for App Marketing

By Luca Mastrorocco

In a space where Google Play and Apple’s App Store dominate app distribution, alternative app stores offer new perspectives for developers and marketers looking to diversify their reach and enter new markets. Alternative App Stores, often overlooked, present unique advantages, …

26 Jan

OEM Android Basics: What You Should Know in 2025

By Luca Mastrorocco

In 2025 and beyond, OEM Android is shaping up to be a game-changing channel for app marketers. While traditional platforms like Meta and Google are saturated and costly, Original Equipment Manufacturers (OEMs) offer direct, user-friendly, and cost-effective opportunities to reach …