USER ACQUISITION Archives - Page 2 of 5 - REPLUG - Full-Service Mobile App Marketing Agency

21 Dec

REPLUG Shines Again: Winner of the 2023 MMM Grand Prix Award

By REPLUG - APP MARKETING EXPERTS

REPLUG has always been at the forefront of innovation and efficiency in mobile marketing. This year, we’ve reached an exciting new height: winning the prestigious Grand Prix at the 14th Effective Mobile Marketing Awards. Moreover, in a groundbreaking partnership …

15 Dec

The Power of TikTok Creative Center for 2024

By Jovana Stanković

TikTok is one platform that has taken the world by storm, particularly among younger demographics. Known for its short-form videos and vibrant community, TikTok has become a goldmine for app marketers looking to tap into a massive, engaged user base.…

08 Dec

Latest TikTok Facts and Stats for 2024

By Simon Kostelny

Since its inception in 2016, TikTok has evolved into a global social media sensation. Its journey from a regional app to a worldwide phenomenon is as remarkable as it is swift. TikTok, born as Douyin, was created by ByteDance, a …

04 Dec

TikTok Growth Strategy: 3 Learnings From Our Experience

By Luca Mastrorocco
3 comments

TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space have been observing the growth of this app. Still, very few …

01 Dec

What Is an MMP and Why Do Apps Need It? Our 2024 Guide

By Jovana Stanković

To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article for you. Table of Contents What Is an MMP? Five Main …

30 Nov

<strong>TikTok App Profile Page: Our Test and Things You Should Avoid</strong>

By Ekin Gür Sönmez

TikTok continues to set the standard with its innovative features. One such notable addition is the TikTok App Profile Page. This feature has brought a significant shift in how apps are presented and promoted on the platform. Recognizing its potential …

28 Nov

Boosting ROI with Effective Ad Targeting Strategies

By Lukasz Lebensztejn

Ever wonder why some ads just seem to get you? Like they’ve been tailored with precision, speaking directly to your needs and interests? The other day, I kept seeing ads for these cool Nike workout shoes on my wishlist. It …

23 Nov

Subscription Success Symposium: Strategies for Maximum App Revenue

By REPLUG - APP MARKETING EXPERTS

In the heart of Berlin, app marketing experts gathered for an important event. The Subscription Success Symposium, held on November 21, 2023, presented a unique opportunity for industry professionals to dive deep into the synergy of Paid User Acquisition (UA) …

17 Nov

12 Effective Ways to Promote Your App in 2024

By Simon Kostelny

Launching an app in today’s saturated market calls for more than just a great idea; it demands unique ways to promote your app. App promotion isn’t just about driving downloads — it’s about building a lasting connection with your audience. …

15 Nov

Trying TikTok Spark Ads: Our Experiment and Insights

By Ekin Gür Sönmez

As TikTok extends its user base, it is no surprise that this growth attracts significant numbers of advertisers. Through the continuous advertising features effort, in July 2021, the platform enabled TikTok Spark Ads property—which lets brands boost posts …