In today’s competitive app market, traditional platforms like Google and Meta are often oversaturated, making user acquisition costly and difficult to scale. OEM advertising provides a unique pathway to connect with users during key moments throughout their mobile journey—from the moment they set up their device to regular interactions in system apps and notifications.
Why Choose OEM Advertising?
OEM ads offer a unique way to engage users right at the source—directly on their mobile devices. Unlike conventional platforms, OEM marketing provides:
- Access to High-Intent Users: Connect with users at key moments, such as during device setup.
- Fraud-Free Traffic: OEM’s controlled environment ensures clean, genuine interactions.
- Cost-Efficient Models: Pay only for real installs or actions, making every dollar count.
How OEM Advertising Works
OEM advertising places your brand at critical touchpoints across the user’s journey:
- Dynamic Preloads: Reach users as they set up new devices.
- Push Notifications & Lock Screen Ads: Keep your brand visible and top-of-mind.
- Alternative App Stores: Engage users in OEM-owned stores like the Samsung Galaxy Store.
