Most apps set up their MMP once, and never look back.

But misconfigured events, unaligned postbacks, and broken attribution windows silently destroy campaign performance every day.

In our audits, 80% of setups had critical gaps:

• Revenue misattributed (or double-counted)

• SKAN postbacks mapped wrong

• Missing cost data or duplicate events

👉 The result? Wasted ad spend. Confused reporting. Poor optimization.

This checklist fixes that

This isn’t theory.

It’s the exact checklist we use in client audits to:

• • Uncover hidden tracking issues

  • Align the MMP + UA team performance

  • Get more value from every paid media dollar