APP MARKETING SPECIALIST (m/f/d)

REPLUG is looking for a skilled and enthusiastic App Marketing Specialist (m/f/d) who is looking to take the next steps in their mobile marketing career by working side-by-side with two AdTech veterans as well as managing some exciting companies.

You’ll be responsible to run mobile app marketing campaigns for our clients’ portfolio, across the main app growth areas (Paid User Acquisition, App Store Optimization, Mobile CRM) analyzing and optimizing results on a daily basis, with the aim of identifying improvement opportunities and the responsibility to communicate results to our clients.

What you will be doing in more details:

  • Setting up and managing performance advertising campaigns on main Paid User Acquisition platforms (Facebook, Snapchat, TikTok, Google Ads, Apple Search Ads)
  • Defining and implementing App Store Optimization strategies in order to increase organic growth, including Keyword optimization and recurring A/B testing
  • Defining and implementing user engagement (CRM) strategies based on funnel analysis
  • Analyzing and optimizing the app marketing activities in order to achieve our clients’ business goals
  • Creating and updating performance reports based on focus KPIs
  • Communicating regularly with clients results and campaigns performance
  • Briefing our graphic team in order to always fresh creatives for your campaigns

What we expect from you:

  • 2+ years proven experience and success managing Mobile App Marketing Activities (client or agency side)
  • Knowledge of main Mobile Measurement Partners tools (Adjust, Appsflyer, Branch, Kochava, etc.)
  • Knowledge of main ASO tools (Apptweak, MobileAction, AppFollow, AppRadar, etc.)
  • Knowledge of main CRM tools (Leanplum, CleverTap, Braze, OneSignal, etc.)
  • You are confident with Excel, Google Data Studio, Tableau, or other BI tools
  • You like to work with big data and know everything about tracking and attribution
  • Strong attention to detail and organizational skills
  • You’re proactive and bring an entrepreneurial mindset to the team
  • You eat Lookalikes for breakfast, and you drink coffee with CPAs
  • You are a team player, great at giving and receiving feedback, and always looking for improvement
  • You have excellent verbal and written English language skills. Other languages are a plus (with a preference for Italian, Spanish, German, French).

Nice to have:

  • You have experience in managing projects
  • You like pizza

Something else that might inspire you:

  • You will work side-by-side with the two co-founders, gaining invaluable insights on how to successfully grow a business
  • You will be joining an early stage, high-growth mobile app marketing agency with possibilities to contribute first-hand to our success
  • As part of the core-growth team, you will be having a chance to define your career path and grow with us as we keep expanding our business

INTERESTED IN MAKING A DIFFERENCE?

Join us in shaping the future of mobile marketing. If you think one of the above roles suits your skills and knowledge, send us your CV and a short cover letter. We will get back to you as soon as possible.

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