CHALLENGE
Multipolls, a fast-growing mobile survey app from Bohemian Research, offers users an easy way to earn rewards through surveys. With strong early traction in Brazil, the company aimed to expand its visibility and install base across other major markets, including the United States, Europe, Latin America, Asia and the Middle East.
The team at Multipolls faced critical challenges scaling their organic visibility globally. These included competitive and highly saturated markets like Brazil and the US, which were key markets to expand into, and low visibility for key search terms, which prevented a steady flow of organic installs.
They partnered with REPLUG to build a consistent, scalable ASO strategy to unlock organic growth globally.
SATURATED MARKETS WITH STRONG LOCAL PLAYERS
LOW VISIBILITY ACROSS KEY SEARCH TERMS
UNOPTIMIZED VISUAL ASSETS
SOLUTIONS
GLOBAL LOCALIZED ASO STRATEGY
Our ASO experts overhauled metadata across iOS and Android for all core storefronts. Every core metadata element was localized and adapted to market-specific search behavior, focusing on high-volume generic terms (``make money`` or “cash app”). long-tail queries (“get paid to play games,” “real money survey app”), and competitor-branded keywords for improved discoverability.
VISUAL METADATA OPTIMIZATION
Our team ran several A/B tests on: App Icons (iOS) - testing different variants over time leading to consistent CVR improvements; Screenshots (iOS & Android) - focusing on key elements and messaging; and lastly also the Feature Graphics (Android) - improving CTAs leading to improved retention metrics.
INSTALL-LED KEYWORD PRIORITIZATION
Rather than just chasing high volume, we prioritized keywords that drove installs and were easier to rank for. This ensured real growth, not just vanity metrics. Brazil, the US, and LATAM storefronts all benefited from this performance-driven keyword strategy.
RESULTS
+ 216.66 %
Brazil Keywords Visibility Growth
IMPACTFUL CHANGES
KEYWORD RANKING JUMPS ACROSS MARKETS
From unranked to Top 25 for competitive keywords like “instant money,” “play games for cash,” and “real money making apps” in the US and entry into Top 30 for 13+ high-volume keywords in Brazil, many with >100 position jumps
CONVERSION RATE IMPROVEMENTS
Above-market CVR spikes on Google Play US from organic traffic, and multiple A/B tests on visuals and metadata that contributed to measurable increases in installs and keyword retention over time.
SCALABLE LOCALIZATION STRATEGY
The global localization strategy didn't stop at the Brazil and the US storefront, but extended to other key Tier 1 markets such as Germany, Spain and France, that delivered steady organic installs thanks to this approach.
GET IN TOUCH
WANT TO IMPROVE YOUR APP STORE PRESENCE?
REACH OUT TO US!
