APP STORE OPTIMIZATION

4BOOKS

BOOST ORGANIC VISIBILITY THROUGH ASO

53.9%

INCREASE IN ORGANIC DOWNLOADS

27.4%

INCREASE IN ORGANIC VISITS TO STORE PAGE

5.56%

INCREASE IN ORGANIC TRAFFIC CVR

4books is a leading learning and development mobile app with over 1 million active users worldwide. The app helps users learn key concepts of the best books, podcasts, and news in only 15 minutes. With an average of 4.7 stars, 4books has proven to be the best choice for many users in countries such as Italy, the U.S., and Latin America. 

Despite its strong positioning in the Italian market, thanks also to local celebrity endorsements, 4books had never really implemented an App Store Optimization strategy to improve its organic visibility and conversion rate.

4books is a leading learning and development mobile app with over 1 million active users worldwide. The app helps users learn key concepts of the best books, podcasts, and news in only 15 minutes. With an average of 4.7 stars, 4books has proven to be the best choice for many users in countries such as Italy, the U.S., and Latin America. 

Despite its strong positioning in the Italian market, thanks also to local celebrity endorsements, 4books had never really implemented an App Store Optimization strategy to improve its organic visibility and conversion rate.

1

PERFORM AN IN-DEPTH ASO AUDIT

2

IMPROVE ORGANIC VISIBILITY IN ITALY

3

MODIFY THE STORES' VISUALS TO BOOST CONVERSIONS

SOLUTIONS

1

APP STORE FRONTS IN-DEPTH AUDIT

Our ASO team started the project by working on an in-depth audit of both countries with our tool of reference Apptweak, identifying key opportunities to increase visibility and discoverability.

2

ASO STRATEGY IMPLEMENTATION

Thanks to in-depth knowledge and understanding of the local market, our team of experts created a plan with actionable suggestions to bring immediate results in terms of keywords visibility and conversion rate.

3

RETHINK THE VISUAL COMMUNICATION

Our team of designers worked closely with the 4books team to identify key messages and USPs to position in the Stores’ screenshots in order to increase users’ curiosity and lead to more installs over time.

When working on the restyling of the visual metadata for 4books, our designers tried to convey a sense of trust with strong social proof and unique value for the visiting users.

IMPACTFUL CHANGES

1

VALUE-FOCUSED DESIGN

While the previous screenshots mainly focused on in-app UI elements, the new version shifted the attention to values for the users.

2

DESIGN CONTINUITY

The new design also created continuity between the first 2 screenshots, helping users discover more of the app’s USP, rather than just looking at in-app screens.

3

SOCIAL PROOF FOR TRUST

Our team also decided to add a strong social proof already in the second screenshot, with the aim of converting users in the discovery phase.

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