4books is a leading learning and development mobile app with over 1 million active users worldwide. The app helps users learn key concepts of the best books, podcasts, and news in only 15 minutes. With an average of 4.7 stars, 4books has proven to be the best choice for many users in countries such as Italy, the U.S., and Latin America.
Despite its strong positioning in the Italian market, thanks also to local celebrity endorsements, 4books had never really implemented an App Store Optimization strategy to improve its organic visibility and conversion rate.