CHALLENGE
With the esports industry becoming increasingly more relevant worldwide, the Jaxon mobile app aims at serving a massive fanbase by providing users with an easily accessible mobile esports news experience.
Like many newly launched mobile apps in a very competitive space, the Jaxon team needed to create a strong App Store Optimization strategy that would deliver results in the short term and ensure a long-term positioning for key game titles.
PERFORM AN ASO AUDIT FOR BOTH GERMANY AND THE U.K.
RETHINK THE DESIGN STRUCTURE OF THE VISUAL METADATA
INCREASE OVERALL VISIBILITY OF THE APP IN BOTH COUNTRIES
SOLUTIONS
ASO STOREFRONTS AUDIT
Our ASO team started the project by working on an in-depth audit of both countries, identifying key opportunities to increase visibility and discoverability.
RECONSIDER THE VISUAL COMMUNICATION
Our graphic designers, together with the Jaxxon team, worked on a prioritization of the visual communication for the screenshots to improve conversion rate for both organic and paid traffic.
MANAGED ASO ACTIVITIES
Our ASO experts then focused on identifying and prioritizing those keywords that would have a higher impact on visibility and discoverability for both Storefronts.
COMMUNICATION STRATEGY
The restyling of Jaxxon’s screenshots focused on shifting the attention to the main product features and USPs for the users. This approach proved significantly better as it gave back an increase in CVR almost immediately.
IMPACTFUL CHANGES
FOCUS ON GAMERS
Our team decided to shift the focus from the Jaxon character to the gamers to have a stronger impact on users who landed on the Store Page.
FOCUS ON KEY TERMS
The text on the screenshots was also modified to give more relevance to important keywords and increase the discovery time on the Store Page.
DESIGN CONTINUITY
We also decided to use a split-screen in the first screenshot so to invite users to discover more about Jaxxon unique selling proposition.
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