Wetaxi is one of the major taxi apps in the Italian market. Defined the “anti-Uber” by the Italian press, after a round of funding, it was set to take over 4 more cities and approached the REPLUG team to work together on a long-term solution.
Wetaxi had 2 main challenges:
- Improve the presence in both App Store and Google Play Store
- Increase conversion rate from visit to the Store Pages