Build a data-driven digital setup that sustained the digital activities in the upcoming months. WeTaxi was at the verge of a massive scale up plan, approaching the expansion in 4 further cities and was worried that its current tech setup was not the right one to allow transparency and correct results measurement.
IN CONVERSION FUNNEL
REPLUG created a robust tech setup
to support the marketing strategy
REPLUG analysed the user conversion funnel identifying critical areas that needed immediate attention to support the scaling plan on the digital marketing side.
REPLUG worked on 3 main areas:
- Transparency – Implementing the correct tracking solution (MMP)
- In-App Events – Mapping and setup of events connected to the MMP
- App Onboarding – Revisiting key in-app steps to increase conversion rate
READ THE INFRASTRUCTURE CASE STUDY
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