app growth Archives - Page 2 of 3 - REPLUG - Full-Service Mobile App Marketing Agency

14 Dec

Customer Relationship Management: 5 App Growth Phases

By Lorenzo Rossi

mobile customer relationship management phases

In the past years, the topic of Customer Relationship Management has gained more attention for many companies operating in the mobile industry. The primary goal of customer relationship management is to build and maintain lasting relationships with customers. Given the …

01 Dec

What Is an MMP and Why Do Apps Need It? Our 2024 Guide

By Jovana Stanković

To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article for you. Table of Contents What Is an MMP? Five Main …

30 Nov

<strong>TikTok App Profile Page: Our Test and Things You Should Avoid</strong>

By Lorenzo Rossi

TikTok continues to set the standard with its innovative features. One such notable addition is the TikTok App Profile Page. This feature has brought a significant shift in how apps are presented and promoted on the platform. Recognizing its potential …

23 Nov

Subscription Success Symposium: Strategies for Maximum App Revenue

By Jovana Stanković

In the heart of Berlin, app marketing experts gathered for an important event. The Subscription Success Symposium, held on November 21, 2023, presented a unique opportunity for industry professionals to dive deep into the synergy of Paid User Acquisition (UA) …

17 Nov

12 Effective Ways to Promote Your App in 2024

By Lorenzo Rossi

Launching an app in today’s saturated market calls for more than just a great idea; it demands unique ways to promote your app. App promotion isn’t just about driving downloads — it’s about building a lasting connection with your audience. …

10 Nov

Best App Marketing Agencies: Why You Should Consider Them In 2024

By Jovana Stanković

Mobile apps are crucial for businesses aiming to connect with their clients and enhance their market presence. However, the challenge doesn’t end with just creating a mobile app; it extends to effectively marketing it, often requiring the expertise of the …

13 Oct

15 Steps You Must Take for a Successful App Launch in 2024 and Beyond

By Luca Mastrorocco

Launching a successful app in 2024 and beyond requires a strategic approach that adapts to the changing landscape. Table of Contents What Is an App Launch? How Do You Announce a New App Launch? How Do I Launch My Own …

04 Sep

15 Mobile App Performance KPIs to Measure in 2024

By REPLUG Team
1 comment

If you have developed a mobile app and it’s already live on Google Play and App Store, and you’re promoting it actively, you should now focus on tracking the most important mobile app performance KPIs. Most marketers place a …

11 Jan

7 Mobile Marketing Trends to Look Out for in 2023

By REPLUG Team
1 comment

In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them? Table of Contents Mobile Marketing Trends: Statistics You Should Be Aware Of…

29 Nov

Holiday Special: How to Prepare Your App Strategy for Christmas

By Luca Mastrorocco
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With the holidays around the corner, and the end of 2022 approaching, app marketers must prepare for one of the most intense promotional app strategy periods of the year. Table of Contents Give Yourself Enough Time to Get Ready for …