app marketing Archives - Page 11 of 13 - REPLUG - Full-Service Mobile App Marketing Agency

08 Aug

Guide to TikTok Campaigns: Mobile Apps Edition

By Lorenzo Rossi

TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. With its engaging and interactive short-form videos, TikTok provides an opportunity for brands to reach a vast audience, particularly in the mobile app …

19 Jun

Seasonal Marketing: Trends and Tips for Advertising Apps in 2023

By Luca Mastrorocco

Seasonal marketing has become a “must” strategy for app marketers to drive downloads and engage users effectively. As we gear up for the summer of 2023, we must stay ahead of the curve and leverage emerging trends to maximize advertising …

22 May

New Changes in Google Play for 2023

By Luca Mastrorocco

The Google Play team has been working on several new, exciting features and bigger changes over the past few years to help app developers and marketers. The most recent Google Play and Console improvements aim to change how app developers …

16 May

Do’s & Don’Ts for an Effective Pre-ATT Prompt

By Lorenzo Rossi
1 comment

Apple’s dreaded iOS 14.5 update has arrived. This means that marketers can now no longer ignore the App Tracking Transparency (ATT prompt) privacy feature. The ATT prompt, which was introduced as a component of iOS 14, is a pop-up that asks …

20 Apr

Guide: Settings for Correct Adjust Attribution

By Lorenzo Rossi

In this comprehensive marketers guide, we will focus on ensuring proper Adjust attribution setup. As we have previously prepared a guideline for AppsFlyer and covered the “What Is an MMP and Why Do Apps Need It?” topic—we will …

31 Mar

Tracking Lifetime Metrics in Paid UA: Customer Cohort Analysis

By Lorenzo Rossi

One of the biggest issues in paid UA is that it can be difficult to accurately measure the true impact of a particular campaign or channel over time. In performance marketing, we typically evaluate campaigns and channels based on their …

24 Mar

What Makes an Effective App User Retention Strategy? A View from 2023

By Elena Kozlova

In the last three years, the mobile users’ world has changed. From binge-using apps for every daily task at the outbreak of the pandemic, customers returned to being mindful of their screen time and selective about their shopping choices. At …

17 Mar

Web2App Campaign: Benefits and Challenges

By George Natsvlishvili

Web2App (web to app) campaign is an alternative way to acquire users on top of classic UA channels. We will dig deep into this topic and see all the benefits, challenges, and findings.

06 Mar

Growth Rocket Model – Scaling App Marketing Strategy Efficiently

By Luca Mastrorocco
1 comment

Want to know how to scale your app marketing strategy successfully? In this article, find the Growth Rocket Model, designed by REPLUG. Mobile app growth is the result of a careful and balanced strategy that touches on different areas. Too …

03 Mar

8 Common App Marketing Mistakes (And Why Do You Need an Audit)

By Lorenzo Rossi

App marketing is not a piece of cake – it’s never been and will never be. Especially in light of recent disruptions the mobile industry faces, app marketing has evolved into a field of action that requires maximum attention and …

app marketing