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app marketing

12 Jul

Customer Relationship Management: 5 Phases for a Successful App Growth Strategy

  • By Lorenzo Rossi
mobile customer relationship management phases
In the past years, the topic of Customer Relationship Management has gained more attention for many companies operating in the mobile industry. Given the increasing cost
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13 Jun

WWDC21 App Store Updates: What Does It Mean for Marketers?

  • By Luca Mastrorocco
wwdc21
The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver
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08 Jun

ASO: 3-Step Process to Optimize the Textual App Metadata

  • By Antonio Pérez Torres
textual app metadata
Optimizing the textual app metadata becomes more and more critical each year. If you’ve wondered why you need to level up your textual metadata process, we are here to
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04 Mar

Advertising Your Mobile App in Multilingual Countries With Facebook

  • By Ekin Gür Sönmez
mobile app advertising
Have you wondered how you manage mobile app advertising in multilingual countries? Today we show you one way to do it through Facebook. Read on! Have
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15 Feb

Paid User Acquisition: Are Non-transparent Channels Harming Your Growth?

  • By Luca Mastrorocco
user acquisition
Paid user acquisition is a crucial part of any app growth strategy. So much, so that very few app developers manage to grow exponentially without investing in user acquisition.
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06 Feb

2021: A Year in Review for REPLUG With Positive Reviews on Clutch

  • By REPLUG - APP MARKETING EXPERTS
clutch and replug
In our mission to lead our partners through the mobile marketing landscape, we’re proud to announce that we’ve received new positive reviews on Clutch in the past couple of
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25 Oct

Run a Facebook Ad Inspection – TIER Example

  • By Ekin Gür Sönmez
run a facebook ad
If you have in the past or decided now to run a Facebook ad—you should know about health checks that Facebook runs on your ad. So,
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10 Jun

Google Play Policy Update and How They Will Affect ASO

  • By REPLUG - APP MARKETING EXPERTS
policy update
Google has recently announced a Policy update to the Google Play Developer guidelines, set to take effect “later this year.” Google will implement policy changes for
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07 Oct

6 Things To Know About iOS 14 Update That Will Affect Mobile Marketing

  • By Luca Mastrorocco
  • 1 comment
ios 14 changes
The iOS 14 update has been at the top of the mind of many marketers this Summer. At WWDC this year, Apple announced that app developers would need to
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16 Apr

Facebook Ads Library Inspection – Decalz

  • By REPLUG - APP MARKETING EXPERTS
facebook ads library
Paid user acquisition on the Facebook ads library is not a piece of cake. Many advertisers think that all they need is some budget and a few images, and
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