With its immense user base and powerful advertising tools, Facebook is a goldmine for marketers looking to promote their mobile apps. If you’ve developed a fantastic app but are struggling to get it into the hands of your target audience, …
ASO is a critical aspect of mobile app marketing that can help app marketers improve their app’s visibility, attract more users, and increase revenue. Here are some crucial App Store stats (source: Storemaven) to keep in mind:
A good first …
TikTok is quite popular and offers a lot of advertising possibilities for new and older apps. Now, what is the TikTok CPM, and how much does advertising on the app cost?
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TikTok’s Sudden Rise
TikTok’s CPM Compared …
The rise of mobile apps in our modern internet era has revolutionized every aspect of everyday tasks. With plenty of apps available in various app stores, app marketers face intense competition in capturing the attention and loyalty of potential and …
Have you ever played a mobile game and had an ad pop up? Of course you have!
You’re zipping around in your digital race car, heart pounding as you take that last turn. Then BAM! A sneaker ad shows up …
It’s been nearly three years since Apple released one of its latest marketing features, Custom Product Pages, to facilitate our work as mobile marketers. Let’s see how they can help us improve conversion rates.
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What Are Custom …
Harnessing both organic and paid channels is pivotal for app marketers aspiring to extend their reach.. That is why we are going to cover the Google UAC topic today.
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What Is App Campaign in Google Ads?
What …
In the world of app development, acquiring users is a top priority. However, achieving this goal isn’t just about attracting any users; it’s about attracting the right users. This article will guide you through the intricate process of user acquisition …
iOS, Apple’s mobile operating system, plays a pivotal role in this ecosystem. With the release of iOS 17, a new chapter has begun for app marketers and developers alike. In this article, we will explore what iOS 17 brings and …
The battle for user attention and downloads is fierce in the ever-expanding universe of mobile apps. Having a stellar app isn’t enough; you need to ensure that it’s discoverable in the crowded digital marketplace.
This is where App Store Optimization …