The Apple Search Ads (ASA) platform is designed to help people discover your app on the App Store and match customers at the right moments when they’re looking for the type of service you offer.
ASA also has a basic …
The focus of content creation has shifted towards the audience. So, what is a UGC video? Such content comes into the app marketing play, marking a shift in how stories are told and shared in 2024.
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What …
It is well known that ad creatives play a pivotal role in the success of paid campaigns. But why do some ads captivate and convert while others fall flat? The secret lies not just in the creativity itself but in …
Google Privacy Sandbox update is a big deal for people who market apps. It’s all about giving users more privacy, which means changing how marketers collect and use data.
Here’s what we know for now in summary:
Goodbye, GAID: Google …
Selecting the most effective distribution channels for apps is crucial for increasing your app’s visibility, enhancing user engagement, and ultimately driving downloads. The correct distribution strategy can transform your app from being just another option in the app stores to …
In 2023, over 80% of app marketers attributed their success to targeted advertising, with Facebook leading as a primary platform.
This social media channel offers an invaluable resource: the Facebook Ads Library. This tool has proven to be a game-changer …
REPLUG has always been at the forefront of innovation and efficiency in mobile marketing. This year, we’ve reached an exciting new height: winning the prestigious Grand Prix at the 14th Effective Mobile Marketing Awards. Moreover, in a groundbreaking partnership …
TikTok is one platform that has taken the world by storm, particularly among younger demographics. Known for its short-form videos and vibrant community, TikTok has become a goldmine for app marketers looking to tap into a massive, engaged user base.…
TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space have been observing the growth of this app. Still, very few …
TikTok continues to set the standard with its innovative features. One such notable addition is the TikTok App Profile Page. This feature has brought a significant shift in how apps are presented and promoted on the platform.
Recognizing its potential …