How to Leverage AI-powered Tools for Your App Marketing Strategies

Artificial intelligence (AI) has emerged as a force reshaping industries and redefining possibilities for online work today.

From healthcare to finance, entertainment to marketing, AI-powered technologies can drive innovation, enhance efficiencies, and unlock new opportunities. 

AI’s importance in today’s world cannot be overstated, as it provides businesses, such as app marketing agencies, with powerful tools to analyze vast amounts of data, automate processes, and offer personalized experiences. 

At REPLUG, knowledge of AI-powered tools is a prerequisite for success in the app marketing industry.

So, without further ado, let’s see how you can use AI and generative AI tools to improve your app marketing strategy.

We’re REPLUG, a Berlin-based app marketing agency. Contact us today if you’re looking for solutions to promote your app through mobile marketing.

Understanding AI-powered Tools

To start talking about how artificial intelligence can be integrated into app marketing’s workflows, let’s take a look at an overview of AI-powered tools and how they can be applied to digital marketing and app marketing strategies.

Definition and Scope of AI-powered Tools

Artificial intelligence comprehends a wide range of technologies designed to simulate human intelligence and perform tasks that typically require human cognition. 

These tools range from machine learning algorithms that can predict trends and patterns to natural language processing (NLP) systems that understand and generate human language to AI writing assistants that could offer ideas and solutions for your content marketing strategy. 

The scope of AI tools is vast, extending into multiple fields, each contributing to the automation and enhancement of complex processes.

The Role of AI-powered Tools in Digital Marketing

In digital marketing, AI-powered tools have become almost indispensable. They enable marketers to analyze consumer behavior for an efficient CRM and customer experience, predict future market trends, and create highly personalized marketing campaigns. 

AI-driven analytics provide insights into customer preferences and engagement, allowing for more targeted and effective marketing strategies. 

Chatbots, recommendation engines, and automated AI-powered content creation tools are changing the way businesses interact with their audiences, making marketing efforts more responsive and dynamic. 

Artificial intelligence helps optimize ad spending and deliver relevant content to the right audience at the right time, thereby maximizing impact and ROI.

When used by digital marketing teams, AI-powered tools can greatly impact fields such as SEO, social media marketing, content marketing, and many other essential marketing tasks.

How to Use AI-powered Tools in App Marketing

App marketing has greatly benefited from the integration of AI tools, which help app developers and marketers understand user behavior, personalize user and customer experiences, and optimize marketing campaigns. 

AI can boost ASO and Paid UA strategies and analyze in-app user activity to provide insights on user engagement and retention. 

By automating A/B testing, predictive analytics, and customer segmentation, the best AI marketing tools enable more efficient and effective app marketing strategies, ensuring that apps can reach and retain their target audiences.

Of course, it’s important to underline that people (in this case, digital marketing professionals) are always the minds behind a strategy. Without a strategy and collaboration from professional teams, artificial intelligence remains an end in itself.

Looking for the right marketing team to enhance your presence in the app stores? Contact us today!

How to Improve ASO With AI-powered Tools

Let’s now see how AI tools can be applied in practice to app marketing, starting by analyzing their use in the App Store Optimization (ASO) phase.

Keyword Research and Optimization

Keyword research and optimization are crucial components of a good ASO strategy. 

AI algorithms can be utilized to improve these processes, offering valuable insights into keyword difficulty, search volume, and competition levels. If used wisely, AI can make a difference in creating high-quality content.

ChatGPT, the widely known generative AI tool developed by OpenAI, can produce keyword ideas tailored to specific apps or categories based on user inputs.

ChatGPT and GPT models can be quite limited in the next stages of SEO or ASO as they don’t have access to real-time data. Tools like AppTweak, RevenueCat, and Data.ai are more complete and accurate in these terms.

For an in-depth analysis, read our article about the best ASO tools to use in your app marketing strategies.

Generating Keywords with ChatGPT

ChatGPT can generate a comprehensive list of related keywords pertinent to the app or category by inputting a seed keyword. This functionality extends to crafting app titles, subtitles, and descriptions for both the Apple App Store and Google Play Store. 

Given adequate information about the app, ChatGPT can craft creative and relevant content that accurately portrays the app’s features and benefits.

Here is an example of how ChatGPT can generate an app title and subtitle with the required keywords.

Example: Generating Titles and Subtitles with ChatGPT

However, achieving the perfect output often requires refining the input requests multiple times to ensure the tool fully understands the requirements.

Of course, the same keyword research procedure can be replicated in SEO (search engine optimization) strategies.

These strategies should not only rely on free plan tools but should be integrated with manual research and often conducted by a professional agency like REPLUG.

Contact us to monitor your metrics efficiently and improve your conversion rates.

How to Improve Paid UA With AI-powered Tools

AI-driven algorithms empower paid user acquisition (Paid UA) managers by automating crucial tasks such as competitive and sentiment analysis, search term research, keyword testing, and streamlining daily bid management.

These technologies enable UA managers to gain deeper insights into their campaigns and make more informed decisions, improving efficiency and effectiveness in their marketing strategies.

SplitMetrics Acquire offers an AI-powered technology designed for advanced competitive research. This platform provides insightful recommendations on keywords and bid strategies, making it a valuable tool for Apple Search Ads advertisers aiming to optimize their campaigns.

By leveraging AI, SplitMetrics Acquire helps advertisers stay ahead of competitors by identifying the most effective keywords and adjusting bids dynamically based on real-time data. This ensures that ads are shown to the most relevant audiences, increasing the likelihood of conversions and maximizing the ROI.

Recommendations For Your AI-driven Paid UA Campaigns

In addition to optimizing Paid UA, AI algorithms can identify key influencers and users with large followings to boost user-generated content (UGC) campaigns.

By analyzing vast amounts of user and customer data, these algorithms can pinpoint the most active and engaged users, enabling app publishers to approach them for creating and sharing UGC. This expands the campaign’s reach and effectiveness and encourages a sense of community and loyalty among users.

For example, Upfluence, an AI-powered influencer marketing platform, analyzes social media data to identify the most suitable influencers for a given campaign. It considers factors such as follower count, engagement rate, and content quality to recommend creators who are most likely to resonate with the target audience.

By partnering with the right influencers, brands can amplify their message, increase brand awareness, and drive higher engagement rates.

In addition, artificial intelligence can assist in personalizing ad content and targeting specific demographics.

By understanding user behavior and preferences, AI algorithms can create tailored ad experiences that are more likely to appeal to individual users. This level of personalization can improve user engagement and conversion rates, making AI an indispensable tool in Paid UA strategies.

The integration of AI-powered tools in Paid UA campaigns offers various benefits, from automating routine tasks to providing strategic insights and optimizing influencer partnerships. By embracing these technologies, marketers can enhance their campaign performance, achieve better results, and stay competitive in the digital marketing landscape.

Enhance Monetization and In-App Purchases with AI Algorithms

AI-powered tools and AI algorithms can also help app marketers and growth experts refine their app monetization strategies to increase profitability and ROI. 

Let’s pinpoint some app marketing areas in which the use of artificial intelligence can be extremely beneficial:

• Optimizing App Revenue with AI: Platforms like Oolo provide context-aware data insights, identifying anomalous data patterns that could impact business performance. By optimizing app setups and maximizing Average Revenue Per Daily Active User (ARPDAU), these tools offer full data transparency and alerting capabilities, ensuring that any significant anomalies are quickly addressed.
• Personalized In-App Purchases and Subscriptions: AI can also analyze user behavior to recommend the most suitable in-app purchase options, upsells, and subscription plans. By understanding users’ past decisions and behaviors, AI algorithms enable app developers to offer a more personalized and engaging experience, increasing in-app revenue.
• Effective Paywall Strategies: AI algorithms are good at generating and optimizing paywalls, a crucial aspect of app monetization. Through A/B testing, artificial intelligence helps developers design effective paywall types (freemium, hybrid, or others) and validate subscription hypotheses before launch.
• Advanced Analytics and Personalization: Tools like Adapty.io exemplify the integration of machine learning in-app monetization. Its algorithms provide predictive cohort analytics, enabling app publishers to analyze user behavior and engagement data.
• Strategic Decision-Making and Personalization: Mobile publishers can significantly improve their monetization strategies by utilizing Artificial Intelligence for precise cohort analysis, trend identification, and forecasting. This allows for better hypothesis validation and strategic decision-making. For users, the benefit is a more personalized experience with tailored offers and sales based on their preferences and past interactions, resulting in higher in-app purchases.

Increasing App Retention with AI

One of the most crucial yet challenging tasks for app marketers remains retaining user attention and engagement, as well as reducing churn. AI algorithms, though, offer effective solutions to enhance user experience throughout the user lifecycle:

• Personalized Onboarding and Notifications: Tailor strategies for different user segments through varied onboarding options. Platforms like Jacquard utilize NLP and sentiment analysis to create engaging marketing texts, including push notifications.
• AI in Customer Support and Insights: Integrate AI-powered tools for 24/7 customer service via chatbots and virtual assistants. Analyze user engagement with content (videos, images, quizzes) to suggest UGC campaign ideas.
• Personalized Recommendations and Support: Analyze customer data for personalized recommendations and tailored customer experiences. Use smart algorithms to track user behavior, optimize app performance, and provide proactive support to prevent churn.

Jelly Juice: A REPLUG’s Success Story 

Since 2023, REPLUG has worked alongside redBit Games, a leading game developer in Italy, to help them scale their acquisition activities and improve the ROAS for Jelly Juice, one of their top-performing mobile games.

After focusing on the MMP setup and testing different creative concepts, REPLUG’s team dedicated its efforts to AI-driven creatives and UGC in line with the brand voice.

To scale faster and with better results, the team used a combination of AI-powered tools to create voiceovers, multiple video variations in different languages, and on-brand UGC to directly connect with the audience worldwide (from the U.S. to Japan), leading to increasingly better cost per acquisition.

This helped REPLUG’s team create a wide range of content in a limited period, allowing redBit Games to scale more efficiently, get better results, and reduce the CPI (cost per install) by 3x.

Here’s what Walter Proietti Spila (Head of Monetization at redBit Games) thinks about us:

Read the complete success story here.

Conclusion

Artificial intelligence is undoubtedly one of the most impactful inventions in the history of technology, and we will see its effects throughout the following years and decades.

Staying abreast of new technologies is crucial for an app marketer, and this translates, at least at this moment in time, into knowing and fully using the main AI-powered tools for app marketing.

If you are looking for the right partner to grow your app and make the most of artificial intelligence, get in touch with our experts now!

FAQ

What’s the pricing of AI-powered tools?

It depends. Usually, these tools use a freemium-based model, meaning that you can try some functions for free or start a free trial before purchasing the complete version. That’s the case with ChatGPT or popular AI writing tools such as Jasper AI.

How can I use AI-powered tools for my marketing strategies?

AI-powered tools can be helpful in many marketing areas. From template creation to content generation, social media posts to copywriting to SEO, these tools can revolutionize your formats.

What are the best AI-powered tools for app marketing?

ChatGPT can be used in various ways and be useful in app marketing. More specific tools are AppTweak, Data.ai for ASO, and Adapty.io for monetization.

How can I use artificial intelligence to improve interaction with my clients?

Evaluate integrations on CRM software such as HubSpot or Zapier to improve your email campaigns and marketing. Use AI-writing assistant tools (such as Grammarly) to plan effective content strategies on platforms like LinkedIn.