10+

YEARS OF EXPERIENCE

50+

APPS BOOSTED

3263+

ESPRESSO DRUNK

OUR SERVICES

consult

GROWTH CONSULTING

AdTech experts at your side to design the best growth strategy and train your team for continuous growth.

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App Store Optimization

APP STORE OPTIMIZATION

Organic discoverability and Stores conversion rate optimization for both App Store and Google Play Store.

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PAID USER ACQUISITION

Fully transparent data-driven user acquisition activities to grow your mobile app effectively.

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RETENTION & CRM

Conversion funnel audit combined with a customized communication strategy to engage your existing audience.

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CREATIVE STUDIO

A creative team that delivers performance-based assets and ad copies for stronger impact.

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TRACKING & ANALYTICS

Definition of the right tech infrastructure to leverage data and optimize app marketing activities.

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ABOUT US

Fully Transparent Performance With No Bullshit

REPLUG is a Berlin-based mobile app growth consulting agency founded in 2020 by Luca Mastrorocco and Lorenzo Rossi. Our team brings together 10+ years of experience in the mobile and digital marketing industry, having worked for leading international organizations in management roles.

In all those years working in the digital space, we never encountered an agency that would provide full transparency, knowledge sharing, flexibility, and performance-based results. For this reason, we decided to put together our strengths and established REPLUG. Thanks to our approach, we quickly gained international recognition and made it a well-known and respected international agency in Europe.

We take a “zero bullshit” approach to app growth activities, identify immediate growth levers, and deliver long-term growth strategies. 

WHAT THEY SAY ABOUT US

Our work speaks louder than our words!

Marina Bachmann - Bring! Labs
They understood what our needs were from the beginning. Our marketing team used their digital strategy to improve our paid campaigns, and we were able to reach a satisfying CPI and higher quality installs.
_Marina Bachmann,Bring! Labs
Elena Bazai - CodeCheck
Replug was very flexible, autonomous, and proactive in bringing new ideas to the table. They helped us to build a solid mobile CRM strategy which consisted of onboarding & login journey.
_Elena Bazai,CodeCheck
Louisa Eickbohm - Upday
They performed great. REPLUG is proactive, transparent, detail-oriented, and they always respond to our feedback. We communicate via email, Slack, Zoom, and in some urgent cases, through WhatsApp. They provided us with performance marketing campaign management and technical support.
_Louisa EickBohm,upday
FMW
I’m really satisfied with their work. I’ve tried other consultancies in the last five years and REPLUG is the best one. REPLUG is very proactive, flexible, and goal-oriented. If we define the scope and I have something else, they just work on it without any complaints. They aim to reach the goal. It’s not just profit for them.
_Francesco Magro,Winelivery
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REPLUG is a real growth accelerator. After an initial detailed audit phase, they helped us to identify clearly the weaknesses of our digital activities and supported us in getting better at them within a few weeks. Thanks to REPLUG, we improved the skills of our entire user acquisition team.
_Manuel Mainetti,PhotoSì
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REPLUG has supported Wetaxi in a critical stage of our lifecycle. Their team of experts stepped in to guide from a strategic perspective in identifying the best tech setup as well as key user acquisition channels. On top of that, they also supported us for over 12 months in operationally driving the user acquisition efforts in full transparency.
_Mirko De Feo,Wetaxi

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