PhotoSì, the leading photo printing app in Italy and Spain, after acquiring users for many years on traditional channels, such as Facebook and Google, and having exhausted their target audience reach approached REPLUG in need to rethink the customer acquisition process.

ACTIVITIES

After an in-depth analysis of PhotoSì’ marketing activities, our acquisition experts identified in TikTok a potentially interesting channel to test. After an initial test with existing creative assets, our UA team took a completely new approach and create a micro-influencer strategy based on performance, ensuring in this way, our partner would maintain costs of acquisition for paying customers under control.

RESULTS

In less than 2 months, we scaled spending 10x and achieved results unseen previously, thanks to our revolutionary approach. Our UA team managed to decrease the CPA (cost-per-paying-user) by 53.6% and deliver an increase in ROI of 1170% compared to Facebook.

Winelivery is the #1 alcohol delivery service in Italy. With a presence in over 30 cities, it experienced massive growth during COVID-19 thanks to its unique 30-minute delivery service. With growth, however, engaging users become more complicated and the need to turn 1-time buyers into loyal users became an impelling business need.

ACTIVITIES

Our retention team performed a conversion funnel analysis to identify the right growth levers in the user journey and to connect the different data points in one unified database to analyze in full transparency activities. Based on the findings, the CRM team created a communication strategy, engaging users with push notifications, in-app messages, emails, and app inboxes aimed at increasing the purchase rate, as well as other pre-conversion activities to create more power users.

RESULTS

With a coordinated effort, the team managed to achieve an increase in 2nd purchases of 18.5% as well as a referral rate increase of 28.8%, ensuring more users would join and stay in the mobile app.