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A/B Testing in ASO: An iterative approach to growth

Nowadays A/B testing has become a common activity in performance marketing. It’s hard not to find a marketer who doesn’t mention or use A/B testing in her day-to-day activities.

How to measure App Store Optimization (ASO) success in 2021

Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. It takes

Promoting your Mobile App on TikTok – 3 Learnings from our experience [with data]

TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space

Webinar Recap: Mobile Perspective – Mobile Marketing in 2020 and Beyond

On the 30th of September, REPLUG together with Adjust, Snap, and IronSource organized a very interesting webinar to discuss how 2020 has changed the way we think about mobile

6 Things To Know About iOS 14 That Will Affect Mobile Marketing

iOS 14 has been on the top of the mind of many marketers this Summer. At WWDC this year, Apple announced that comes September app developers will need to

Paid User Acquisition: How are non-transparent channels harming your performance growth?

Paid user acquisition is a crucial part of any app growth strategy. So much that very few app developers manage to grow exponentially without investing in user acquisition. However,

User Funnel Analysis: The first step in the app growth strategy

A user funnel analysis is a method typically used to identify how users interact with our product, understand what steps they take before completing the buying cycle, and eventually

Growth Rocket Model – Scaling App Marketing Activities Efficiently

Mobile app growth is the result of a careful and balanced strategy that touches on different areas. Too often when thinking about mobile growth, app developers tend to focus

Facebook Ads Inspection – Decalz

Paid user acquisition on Facebook is not a piece of cake. Many advertisers think that all they need is some budget and a few images and the game is

How To Write A Good Facebook Ad Copy: 7 Practical Advice

Although many media outlets report there’s been a decrease in its usage, Facebook is still the number 1 Social Network with the highest number of daily active users (DAU),