To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article for you.

Our ASO vs SEO guide explores the similarities and differences, reflecting on how these strategies can be optimized to maximize online presence.

TikTok continues to set the standard with its innovative features. One such notable addition is the TikTok App Profile Page. This feature has brought a significant shift in how apps are presented and promoted on the platform.

Think of the online scene as this big, rowdy bazaar with businesses elbowing each other for some spotlight. Everyone is seeking your attention! How do you make sure your voice isn’t drowned out in all this noise? How can you reach people who’d click what you’re offering?

The Subscription Success Symposium, held on November 21, 2023, presented a unique opportunity for industry professionals to dive deep into the synergy of Paid User Acquisition (UA) and User Engagement.

The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like META, TikTok, and more adopt it.

Launching an app in today’s saturated market calls for more than just a great idea; it demands a robust promotion strategy. App promotion isn’t just about driving downloads — it’s about building a lasting connection with your audience. 

Facebook Advantage+ App Campaigns, also known as Automated App Campaigns, is a campaign type available on Facebook (META) that enables app marketers to create and run ads for their mobile apps automatically.

Mobile apps are crucial for businesses aiming to connect with their clients and enhance their market presence. However, the challenge doesn’t end with just creating a mobile app; it extends to effectively marketing it. This is a common stumbling block for many app developers and internal teams.

Explore the various formats of Facebook app install ads, from standalone images to dynamic videos. We’ll delve into the ideal sizes, appropriate placements, and the art of pairing these visuals with compelling text.

To avoid blind guessing and make informed decisions, A/B testing is the prudent approach. Paywall A/B testing is a type of split experiment used to test changes on a paywall within the same version of an app.

As the mobile app industry rapidly changes, it becomes crucial for marketers to promote their apps properly. understanding the correct app store screenshot sizes and optimizing google play app screenshots are crucial for capturing user attention.

ASO strategies are a crucial aspect of mobile app marketing plans, but they can be surrounded by misconceptions that hinder their effectiveness. By understanding and avoiding such misconceptions, you can optimize your app’s visibility and increase its chances of success.

With millions of apps available in various app stores, developers and marketers face fierce competition in capturing the attention of potential users. Moreover, such an increase in competition on traditional channels also increases the price. This is where OEM marketing steps in as an effective user acquisition strategy.

Let’s be honest: paid mobile app user acquisition is a mess. And if you don’t agree with this, either you’re lying to yourself, or you’ve been frozen for the past three years and just woke up.

Performance data has proven to be a valuable resource for decision-making, but obtaining insights has become more complex.

The limitations of SKAdNetwork, such as the max 72-hour window and privacy threshold, pose challenges in capturing a comprehensive view of user conversions.

This comprehensive guide will walk you through the various Facebook ad sizes, their best practices, and key tips for a successful advertising campaign in 2023 and 2024.

With millions of apps available in various app stores, standing out and achieving success is more challenging than ever. In this comprehensive guide, we will explore the 15 essential steps you must take for a successful app launch in 2023 and set the stage for continued success in 2024 and beyond.

Fake mobile ads, particularly in the context of gaming, are misleading advertisements that portray a game in a way that’s significantly different from its actual gameplay. These ads often showcase captivating scenes on platforms like YouTube or social media, designed to grab your attention and encourage downloads.

Our continued efforts to provide our clients with the latest solutions and services have earned us a significant award! The Manifest has recently named us as one of the most-reviewed digital marketing agencies in Germany.

With its immense user base and powerful advertising tools, Facebook is a goldmine for marketers looking to promote their mobile apps. If you’ve developed a fantastic app but are struggling to get it into the hands of your target audience, Facebook app marketing could be the key to your success.

We will give you all the techniques and methods you need to grasp to thrive at app store optimization in our useful guide. Whether you are a beginner or have some experience with ASO, you will discover all the knowledge you need to rank your app higher in app stores.

TikTok is quite popular and offers a lot of advertising possibilities for new and older apps. Now, what is the TikTok CPM, and how much does advertising on the app cost?

The rise of mobile apps in our modern internet era has revolutionized every aspect of everyday tasks. With plenty of apps available in various app stores, app marketers face intense competition in capturing the attention and loyalty of potential and current users.

Have you ever played a mobile game and had an ad pop up? Of course you have! Uncover the power of mobile advertising. Learn more about the secrets to choosing the ideal mobile ad format for increased engagement and higher revenue. Read on.

It’s been nearly two years since Apple released one of its latest marketing features, Custom Product Pages, to facilitate our work as mobile marketers. Let’s see how they can help us improve conversion rates.

You must focus on organic and paid channels to promote your app and reach a larger audience as an app marketer. That is why we are going to cover the Google UAC topic today.

In the world of app development, acquiring users is a top priority. However, achieving this goal isn’t just about attracting any users; it’s about attracting the right users. This article will guide you through the intricate process of user acquisition strategy for apps.

iOS, Apple’s mobile operating system, plays a pivotal role in this ecosystem. With the release of iOS 17, a new chapter has begun for app marketers and developers alike. In this article, we will explore what iOS 17 brings and how it impacts the app development and marketing world.

Central to ASO are the elusive “ranking factors,” which determine how your app fares in search results and recommendations. In this comprehensive guide, we’ll dissect the ranking factors in ASO and uncover the key differences between the Apple App Store and Google Play.

Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. So the answer to the question “how to measure ASO” is simple. It takes hard work and consistent optimization to get on the right path to success. 

In the app marketing landscape, staying ahead of the curve is essential. In 2023, user-generated content (UGC) videos (and content in general) have emerged as a powerful tool for promoting apps and engaging audiences.

In a significant development in the ongoing global conversation surrounding digital regulation, the European Union has taken a bold step by confirming that six major tech giants, predominantly hailing from the United States, will be subjected to the Digital Markets Act (DMA).

If you have developed a mobile app and it’s already live on Google Play and App Store, and you’re promoting it actively, you should now focus on tracking the most important mobile app performance KPIs.

In August 2023, Apple launched the Ad Repository for Apple Search Ads in alignment with the European Digital Services Act. This significant release brought intriguing metrics, including insights into active users within EU countries.

In this comprehensive guide, we delve deep into the tiniest details of video length, resolution, aspect ratio, file types, and file size requirements for all TikTok ad formats.

Delving into the latest insights from Adapty’s “State of In-App Subscriptions in the US 2023” report has triggered some intriguing reflections in mobile app marketing, particularly within the sphere of subscription-based apps.

TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. With its engaging and interactive short-form videos, TikTok provides an opportunity for brands to reach a vast audience, particularly in the mobile app space.

In the vast expanse of today’s business world, where consumer choices abound and market dynamics shift at lightning speed, building a customer-oriented culture has emerged as the key to unlocking unprecedented success.

Seasonal marketing has become a “must” strategy for app marketers to drive downloads and engage users effectively. As we gear up for the summer of 2023, we must stay ahead of the curve and leverage emerging trends to maximize advertising efforts.

The Google Play team has been working on several new, exciting features and bigger changes over the past few years to help app developers and marketers.

The most recent Google Play and Console improvements aim to change how app developers and marketers tackle their tasks. Such upgrades will make producing and exhibiting high-quality products on the platform much easier than before, with an emphasis on seamlessness and performance.

CRM has become a critical aspect of business operations across industries, as it helps companies manage their interactions with customers, leads, and prospects. Artificial intelligence (AI) has revolutionized CRM in recent years, making it more efficient, personalized, and effective.

Apple’s dreaded iOS 14.5 update has arrived. This means that marketers can now no longer ignore the App Tracking Transparency (ATT prompt) privacy feature.

The ATT prompt, which was introduced as a component of iOS 14, is a pop-up that asks users to grant or deny exposure to their device identifier—the IDFA—as part of an opt-in process. Apps decide whether, when, and to whom to display it.

As TikTok extends its user base, it is no surprise that this growth attracts significant numbers of advertisers. Through the continuous advertising features effort, in July 2021, the platform

CRM (Customer Relationship Management) is a crucial aspect of any business aiming to build and maintain strong customer relationships. The success of a CRM strategy depends on how effective

Over the past few years, the CRM Marketing field has significantly transformed. Gone are the days when CRM was just about sending generic newsletters and promotional emails to a

In this comprehensive marketers guide, we will focus on ensuring proper Adjust attribution setup.

As we have previously prepared a guideline for AppsFlyer and covered the

One of the biggest issues in paid UA is that it can be difficult to accurately measure the true impact of a particular campaign or channel over time. In

Are you wondering about the app store rating? Or app store reviews? And if they have any effect on your optimization strategy? We are here to give insights and

Whether we are talking about paid campaigns, creative assets, or App Store Optimization, ASO testing (AB testing) is the basis of any company’s growth activities. 

Moreover, growth—especially in a performance context- results from experimentation and innovation. But how can we experience any of these without testing new ideas?

How can an app marketer meet the challenge of defining and implementing an effective user retention strategy? We’re going to break it down in this post.

Web2App (web to app) campaign is an alternative way to acquire users on top of classic UA channels. We will dig deep into this topic and see all the

At REPLUG, our priority is to bring immediate and tangible results to our partners. Although there are different growth models in the AdTech industry, we feel that most of them are too complicated to be implemented effectively in companies of all sizes.

We’ve been saying that in many circumstances and articles: app marketing is not a piece of cake – it’s never been and will never be. Especially in light of

Apple Search Ads will be your best asset for increasing app visibility, downloads, and success. In our useful article, we’ve included all of the information on Apple Search Ads’

In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them?

App Store Optimization, also known as app SEO (or SEO for mobile apps), is your weapon to avoid becoming lost in this black hole of unknown apps.

If you want to keep user onboarding as efficient as possible in 2023, in this article, you will find everything ranging from tips, tricks, and examples to get you

With the holidays around the corner, and the end of 2022 approaching, app marketers must prepare for one of the most intense promotional app strategy periods of the year.

The use of different types of metadata in App Store Optimization (ASO) is a key point for the success of your app. Since your organic visibility depends largely on

In this review, we will look at a couple of ads by TIER—one of the biggest mobility apps that advertise on Facebook to drive app installs and rides. 

Are you wondering what awaits us in 2023 for CRM for Mobile? We have covered the five trends so that you can level up your game.

It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for campaigns that target iOS users.

In this detailed guideline for marketers, we will focus on ensuring the correct setup of Mobile Measurement Partner (AppsFlyer) attribution and its connection with the most common Paid UA

There are many factors that you need to include when thinking about Facebook ad copy best practices. In this article, we will cover seven practical pieces of advice on

Mobile CRM is a relatively new concept, but it is becoming increasingly important as a tool for marketers, product managers, and developers. That is why we are going to cover the eight CRM best practices to get you started.

Digital advertising has considerably lowered barriers to entry into app internationalization markets for companies of all sizes.

Global ad platforms, quick smoke tests, and performance-driven Landing

We have decided to start this section in our blog to analyze Facebook ads from different advertisers and suggest improvements or just ideas to get better conversion rates. Today, we take a look at one ad from Decalz, an online shop that uses Facebook to drive sales.

TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space

A user funnel analysis is a method typically used to identify how users interact with our product and understand what steps they take before completing the buying cycle. Then, eventually, assess where and why they drop off the funnel.

In the past years, the topic of Customer Relationship Management has gained more attention for many companies operating in the mobile industry.

The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver

Optimizing the textual app metadata becomes more and more critical each year. If you’ve wondered why you need to level up your textual metadata process, we are here to

For the mobile app launch to be successful, you must consider combining ASO and Paid UA activities.

With about 6 million mobile applications available in the

Mobile campaign optimization can now seem scary after the introduction of iOS 14. We are here to help you navigate these abrupt changes with our insights.

Do you think photo metadata is important overall for your mobile app? Of course, it is. In this article, we will focus on its value as well as the

Have you wondered how you manage mobile app advertising in multilingual countries? Today we show you one way to do it through Facebook. Read on!

Have

Paid user acquisition is a crucial part of any app growth strategy. So much, so that very few app developers manage to grow exponentially without investing in user acquisition.

In a crowded and noisy digital advertising world, grabbing users’ attention in a few seconds is not easy. Mobile marketing campaigns are not only about optimizing CTAs and audience

Google has recently announced a Policy update to the Google Play Developer guidelines, set to take effect “later this year.”

Google will implement policy changes for

The iOS 14 update has been at the top of the mind of many marketers this Summer. At WWDC this year, Apple announced that app developers would need to