- All
- APP STORE OPTIMIZATION
- GROWTH STRATEGY
- USER ACQUISITION
- WEBINAR
Google Play changes and how they will affect the ASO
Google has recently announced more changes to the Google Play Developer Policy guidelines, set to take effect “later this year.”
Google will implement policy changes for
WWDC21 App Store Updates: What does it mean for marketers?
The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver
Do’s & don’ts for an effective pre-ATT prompt
Apple’s dreaded iOS14.5 update has arrived. This means that now marketers cannot ignore anymore the AppTrackingTransparency (ATT) privacy feature.
The ATT requires apps to ask users
A/B Testing in ASO: An iterative approach to growth
Nowadays A/B testing has become a common activity in performance marketing. It’s hard not to find a marketer who doesn’t mention or use A/B testing in her day-to-day activities.
How to measure App Store Optimization (ASO) success in 2021
Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. It takes
Promoting your Mobile App on TikTok – 3 Learnings from our experience [with data]
TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space
Webinar Recap: Mobile Perspective – Mobile Marketing in 2020 and Beyond
On the 30th of September, REPLUG together with Adjust, Snap, and IronSource organized a very interesting webinar to discuss how 2020 has changed the way we think about mobile
6 Things To Know About iOS 14 That Will Affect Mobile Marketing
iOS 14 has been on the top of the mind of many marketers this Summer. At WWDC this year, Apple announced that comes September app developers will need to
Paid User Acquisition: How are non-transparent channels harming your performance growth?
Paid user acquisition is a crucial part of any app growth strategy. So much that very few app developers manage to grow exponentially without investing in user acquisition. However,
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