- ADS HEALTH CHECK
- APP STORE OPTIMIZATION
- CREATIVE STRATEGY
- CRM & RETENTION
- GROWTH STRATEGY
- NEWS AND INDUSTRY INSIGHTS
- REPLUG'S GUIDES
- USER ACQUISITION
SKAN 4.0: Industry Predictions and Thoughts
The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like
8 Common Mistakes When Marketing Your App (And Why Do You Need an Audit)
We’ve been saying that in many circumstances and articles: app marketing is not a piece of cake – it’s never been and will never be. Especially in light of
A Complete 2023 Guide to Google App Campaigns and Their True Side
You must focus on organic and paid channels to promote your app and reach a larger audience as an app marketer. That is why we are going to cover
Trying TikTok Spark Ads: Our Experiment and Insights
As TikTok extends its user base, it is no surprise that this growth attracts significant numbers of advertisers. Through the continuous advertising features effort, in July 2021, the platform
TikTok CPM and Advertising: Our Latest Tests and Results
TikTok is quite popular and offers a lot of advertising possibilities for new and older apps. Now, what is the TikTok CPM, and how much does advertising on the
A/B Testing in ASO: An Iterative Approach to Growth
Nowadays, ASO A/B testing has become an everyday activity in performance marketing. It’s hard not to find a marketer who doesn’t mention or use A/B testing in their day-to-day
What Is an MMP and Why Do Apps Need It? Our 2023 Guide
To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article
TikTok App Profile Page: Our Test and Things You Should Avoid
TikTok has just recently announced a new feature called App Profile Page, and of course, we were among the first to test it for our clients.
Apple Search Ads New Placements: What Did We Learn From Testing?
Apple Search Ads will be your best asset for increasing app visibility, downloads, and success. In our useful article, we’ve included all of the information on Apple Search Ads’
Top 10 Mobile App Performance KPIs You Must Measure in 2023
If you have developed a mobile app and it’s already live on Google Play and App store, and you’re promoting it actively—you should now focus on tracking the most
7 Mobile Marketing Trends to Look Out for in 2023
In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them?
Custom Product Pages: Your 2023 Tool to Improve Conversion Rate
It’s been just over a year since Apple released one of its latest marketing features to facilitate our job as mobile marketers—Custom Product Pages. Let’s see how they can
Tips on How to Measure ASO Success in 2023 (Plus Bonus Advice)
App Store Optimization, also known as app SEO (or SEO for mobile apps), is your weapon to avoid becoming lost in this black hole of unknown apps.
How to Scale Paid User Acquisition in 2023: A 5-Step Process for Success
Let’s be honest: paid mobile app user acquisition is a mess. And if you don’t agree with this, either you’re lying to yourself, or you’ve been frozen for the
How to Ensure an Effective User Onboarding in 2023
If you want to keep user onboarding as efficient as possible in 2023, in this article, you will find everything ranging from tips, tricks, and examples to get you
Holiday Special: How to Prepare Your App Strategy for Christmas
With the holidays around the corner, and the end of 2022 approaching, app marketers must prepare for one of the most intense promotional app strategy periods of the year.
Types of Metadata in ASO: A Complete Guide for Marketers
The use of different types of metadata in App Store Optimization (ASO) is a key point for the success of your app. Since your organic visibility depends largely on
Guide: Settings for Correct Adjust Attribution
In this comprehensive marketers guide, we will focus on ensuring proper Adjust attribution setup.
As we have previously prepared a guideline for AppsFlyer and covered the
5 Trends to Master Mobile CRM in 2023
Are you wondering what awaits us in 2023 for CRM for Mobile? We have covered the five trends so that you can level up your game!
Privacy Thresholds in the SKAdNetwork: What They Mean for Your Campaigns
It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for
Mobile Measurement Partners: How to Ensure Correct AppsFlyer Integration
In this detailed guideline for marketers, we will focus on ensuring the correct setup of Mobile Measurement Partner (AppsFlyer) attribution and its connection with the most common Paid UA
Going International With Your App: 4 Steps to Follow
Digital advertising has considerably lowered barriers to entry into app internationalization markets for companies of all sizes.
Global ad platforms, quick smoke tests, and performance-driven Landing
Writing Facebook Ad Copy: 7 Superior Advice to Boost Conversions
There are many factors that you need to include when writing Facebook Ad copy. In this article, we will cover seven practical pieces of advice on how to do
CRM for Mobile App: 8 Advices for a Successful Strategy
Mobile CRM is a relatively new concept, but it is becoming increasingly important as a tool for marketers, product managers, and developers. That is why we are going to
Do’s & Don’Ts for an Effective Pre-ATT Prompt
Apple’s dreaded iOS14.5 update has arrived. This means that marketers can now no longer ignore the AppTrackingTransparency (ATT prompt) privacy feature.
The ATT prompt, which was introduced
TikTok Business: Promoting Your Mobile App + 3 Learnings From Our Experience
TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space
How App Store Ratings and Reviews Affect Optimization
Are you wondering about the app store rating? Or appstore reviews? And if they have any effect on your optimization strategy? We are here to give insights and tips
How to Measure App Store Optimization (ASO) Success
Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. So the
User Funnel Analysis: The First Step in the App Growth Strategy
A user funnel analysis is a method typically used to identify how users interact with our product and understand what steps they take before completing the buying cycle. Then,
Customer Relationship Management: 5 Phases for a Successful App Growth Strategy
In the past years, the topic of Customer Relationship Management has gained more attention for many companies operating in the mobile industry.
Given the increasing cost
WWDC21 App Store Updates: What Does It Mean for Marketers?
The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver
ASO: 3-Step Process to Optimize the Textual App Metadata
Optimizing the textual app metadata becomes more and more critical each year. If you’ve wondered why you need to level up your textual metadata process, we are here to
Mobile App Launch: Combining ASO and Paid UA
For the mobile app launch to be successful, you must consider combining ASO and Paid UA activities.
With about 6 million mobile applications available in the
Facebook Campaign Optimization in a Post-IDFA World
Mobile campaign optimization can now seem scary after the introduction of iOS 14. We are here to help you navigate these abrupt changes with our insights.
The Ultimate 3-Step Guide to Optimize Your Mobile App Photo Metadata
Do you think photo metadata is important overall for your mobile app? Of course, it is. In this article, we will focus on its value as well as the
Growth Rocket Model – Scaling App Marketing Strategy Efficiently
Want to know how to successfully scale your app marketing strategy? In this article find the Growth Rocket Model, designed by REPLUG.
Mobile app growth is
Advertising Your Mobile App in Multilingual Countries With Facebook
Have you wondered how you manage mobile app advertising in multilingual countries? Today we show you one way to do it through Facebook. Read on!
Paid User Acquisition: Are Non-transparent Channels Harming Your Growth?
Paid user acquisition is a crucial part of any app growth strategy. So much, so that very few app developers manage to grow exponentially without investing in user acquisition.
2021: A Year in Review for REPLUG With Positive Reviews on Clutch
In our mission to lead our partners through the mobile marketing landscape, we’re proud to announce that we’ve received new positive reviews on Clutch in the past couple of
The Ultimate Creative Guide To Carousel Ads
In a crowded and noisy digital advertising world, grabbing users’ attention in a few seconds is not easy. Mobile marketing campaigns are not only about optimizing CTAs and audience
Run a Facebook Ad Inspection – TIER Example
If you have in the past or decided now to run a Facebook ad—you should know about health checks that Facebook runs on your ad.
Google Play Policy Update and How They Will Affect ASO
Google has recently announced a Policy update to the Google Play Developer guidelines, set to take effect “later this year.”
Google will implement policy changes for
Webinar Recap: Mobile Marketing in 2020 and Beyond
On the 30th of September, REPLUG together with Adjust, Snap, and IronSource organized a very interesting webinar to discuss how 2020 has changed the way we think about mobile
6 Things To Know About iOS 14 Update That Will Affect Mobile Marketing
The iOS 14 update has been at the top of the mind of many marketers this Summer. At WWDC this year, Apple announced that app developers would need to
Facebook Ads Library Inspection – Decalz
Paid user acquisition on the Facebook ads library is not a piece of cake. Many advertisers think that all they need is some budget and a few images, and