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Facebook Mobile Web Campaigns in a Post-IDFA World

It’s been now a few months since the announcement of iOS 14 and its ATT (AppTracking Transparency) implementation in the mobile app marketing world. Since then, many marketers are

CRM for mobile app: 8 advices for a successful strategy

“It costs 7 times more to acquire a new user than to retain an existing one”

This well-known statistic can be found in many marketing and

Google Play changes and how they will affect the ASO

Google has recently announced more changes to the Google Play Developer Policy guidelines, set to take effect “later this year.”

Google will implement policy changes for

WWDC21 App Store Updates: What does it mean for marketers?

The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver

Do’s & don’ts for an effective pre-ATT prompt

Apple’s dreaded iOS14.5 update has arrived. This means that now marketers cannot ignore anymore  the AppTrackingTransparency (ATT) privacy feature.  

The ATT requires apps to ask users

A/B Testing in ASO: An iterative approach to growth

Nowadays A/B testing has become a common activity in performance marketing. It’s hard not to find a marketer who doesn’t mention or use A/B testing in her day-to-day activities.

How to measure App Store Optimization (ASO) success in 2021

Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. It takes

Promoting your Mobile App on TikTok – 3 Learnings from our experience [with data]

TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space

Webinar Recap: Mobile Perspective – Mobile Marketing in 2020 and Beyond

On the 30th of September, REPLUG together with Adjust, Snap, and IronSource organized a very interesting webinar to discuss how 2020 has changed the way we think about mobile