The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like

We’ve been saying that in many circumstances and articles: app marketing is not a piece of cake – it’s never been and will never be. Especially in light of

You must focus on organic and paid channels to promote your app and reach a larger audience as an app marketer. That is why we are going to cover

As TikTok extends its user base, it is no surprise that this growth attracts significant numbers of advertisers. Through the continuous advertising features effort, in July 2021, the platform

TikTok is quite popular and offers a lot of advertising possibilities for new and older apps. Now, what is the TikTok CPM, and how much does advertising on the

Nowadays, ASO A/B testing has become an everyday activity in performance marketing. It’s hard not to find a marketer who doesn’t mention or use A/B testing in their day-to-day

To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article

TikTok has just recently announced a new feature called App Profile Page, and of course, we were among the first to test it for our clients.

Apple Search Ads will be your best asset for increasing app visibility, downloads, and success. In our useful article, we’ve included all of the information on Apple Search Ads’

If you have developed a mobile app and it’s already live on Google Play and App store, and you’re promoting it actively—you should now focus on tracking the most

In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them?

It’s been just over a year since Apple released one of its latest marketing features to facilitate our job as mobile marketers—Custom Product Pages. Let’s see how they can

App Store Optimization, also known as app SEO (or SEO for mobile apps), is your weapon to avoid becoming lost in this black hole of unknown apps.

Let’s be honest: paid mobile app user acquisition is a mess. And if you don’t agree with this, either you’re lying to yourself, or you’ve been frozen for the

If you want to keep user onboarding as efficient as possible in 2023, in this article, you will find everything ranging from tips, tricks, and examples to get you

With the holidays around the corner, and the end of 2022 approaching, app marketers must prepare for one of the most intense promotional app strategy periods of the year.

The use of different types of metadata in App Store Optimization (ASO) is a key point for the success of your app. Since your organic visibility depends largely on

In this comprehensive marketers guide, we will focus on ensuring proper Adjust attribution setup.

As we have previously prepared a guideline for AppsFlyer and covered the

Are you wondering what awaits us in 2023 for CRM for Mobile? We have covered the five trends so that you can level up your game!

It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for

In this detailed guideline for marketers, we will focus on ensuring the correct setup of Mobile Measurement Partner (AppsFlyer) attribution and its connection with the most common Paid UA

Digital advertising has considerably lowered barriers to entry into app internationalization markets for companies of all sizes.

Global ad platforms, quick smoke tests, and performance-driven Landing

There are many factors that you need to include when writing Facebook Ad copy. In this article, we will cover seven practical pieces of advice on how to do

Mobile CRM is a relatively new concept, but it is becoming increasingly important as a tool for marketers, product managers, and developers. That is why we are going to

Apple’s dreaded iOS14.5 update has arrived. This means that marketers can now no longer ignore the AppTrackingTransparency (ATT prompt) privacy feature.

The ATT prompt, which was introduced

TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space

Are you wondering about the app store rating? Or appstore reviews? And if they have any effect on your optimization strategy? We are here to give insights and tips

Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. So the

A user funnel analysis is a method typically used to identify how users interact with our product and understand what steps they take before completing the buying cycle. Then,

In the past years, the topic of Customer Relationship Management has gained more attention for many companies operating in the mobile industry.

Given the increasing cost

The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver

Optimizing the textual app metadata becomes more and more critical each year. If you’ve wondered why you need to level up your textual metadata process, we are here to

For the mobile app launch to be successful, you must consider combining ASO and Paid UA activities.

With about 6 million mobile applications available in the

Mobile campaign optimization can now seem scary after the introduction of iOS 14. We are here to help you navigate these abrupt changes with our insights.

Do you think photo metadata is important overall for your mobile app? Of course, it is. In this article, we will focus on its value as well as the

Want to know how to successfully scale your app marketing strategy? In this article find the Growth Rocket Model, designed by REPLUG.

Mobile app growth is

Have you wondered how you manage mobile app advertising in multilingual countries? Today we show you one way to do it through Facebook. Read on!

Have

Paid user acquisition is a crucial part of any app growth strategy. So much, so that very few app developers manage to grow exponentially without investing in user acquisition.

In our mission to lead our partners through the mobile marketing landscape, we’re proud to announce that we’ve received new positive reviews on Clutch in the past couple of

In a crowded and noisy digital advertising world, grabbing users’ attention in a few seconds is not easy. Mobile marketing campaigns are not only about optimizing CTAs and audience

If you have in the past or decided now to run a Facebook ad—you should know about health checks that Facebook runs on your ad.

So,

Google has recently announced a Policy update to the Google Play Developer guidelines, set to take effect “later this year.”

Google will implement policy changes for

On the 30th of September, REPLUG together with Adjust, Snap, and IronSource organized a very interesting webinar to discuss how 2020 has changed the way we think about mobile

The iOS 14 update has been at the top of the mind of many marketers this Summer. At WWDC this year, Apple announced that app developers would need to

Paid user acquisition on the Facebook ads library is not a piece of cake. Many advertisers think that all they need is some budget and a few images, and