“It costs 7 times more to acquire a new user than to retain an existing one”

This well-known statistic can be found in many marketing and

Google has recently announced more changes to the Google Play Developer Policy guidelines, set to take effect “later this year.”

Google will implement policy changes for

The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver

Apple’s dreaded iOS14.5 update has arrived. This means that now marketers cannot ignore anymore  the AppTrackingTransparency (ATT) privacy feature.  

The ATT requires apps to ask users

Nowadays A/B testing has become a common activity in performance marketing. It’s hard not to find a marketer who doesn’t mention or use A/B testing in her day-to-day activities.

Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. It takes

TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space

On the 30th of September, REPLUG together with Adjust, Snap, and IronSource organized a very interesting webinar to discuss how 2020 has changed the way we think about mobile

iOS 14 has been on the top of the mind of many marketers this Summer. At WWDC this year, Apple announced that comes September app developers will need to