It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN, an abbreviation of both words) became the only game in town for deterministic and complete

With more than 5.44 million apps available for download, it is no wonder that the mobile market is growing fast. Among the many roles created by this growth, the

This article was originally published on Business of Apps.

With over 6 million mobile applications available in the two major Stores, getting users’ attention when

With the rise of the mobile market, new related marketing disciplines are born. One of these is certainly App Store Optimization (ASO), quite a niche branch within the app

Multilingualism is defined as the practice of using more than one language by either a person or a country. There’s an important difference between social and personal multilingualism, especially

At REPLUG, we deliver tailor-made app marketing consulting services to all types of businesses, with a focus on disrupting the market through groundbreaking mobile marketing. As a collective of

In a crowded and noisy digital advertising world, grabbing users’ attention in a few seconds is not an easy task. Mobile marketing campaigns are not only about optimizing CTAs

This article originally appeared on Business Of Apps

In the past years the topic of CRM – Customer Relationship Management – has gained more attention for

Did you know that Facebook ranks your ads in the backend and qualifies them? These quality scores, along with your budget, directly impact your auction chances, meaning your ads