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Maximizing Engagement: The Right Mobile Ad Formats for You

Have you ever played a mobile game and had an ad pop up? Of course you have! Uncover the power of mobile advertising. Learn more about the secrets to choosing the ideal mobile ad format for increased engagement and higher revenue. Read on.

User Acquisition Strategy for Apps: What Is Paid UA and When to Use It?

In the world of app development, acquiring users is a top priority. However, achieving this goal isn’t just about attracting any users; it’s about attracting the right users. This article will guide you through the intricate process of user acquisition strategy for apps.

iOS 17 Is Here: What Does That Mean for App Marketers and Developers?

iOS, Apple’s mobile operating system, plays a pivotal role in this ecosystem. With the release of iOS 17, a new chapter has begun for app marketers and developers alike. In this article, we will explore what iOS 17 brings and how it impacts the app development and marketing world.

Ranking Factors in ASO: Differences Between the App Store and Google Play

Central to ASO are the elusive “ranking factors,” which determine how your app fares in search results and recommendations. In this comprehensive guide, we’ll dissect the ranking factors in ASO and uncover the key differences between the Apple App Store and Google Play.

UGC Videos and Creatives: What You Need to Know in 2023

In the app marketing landscape, staying ahead of the curve is essential. In 2023, user-generated content (UGC) videos (and content in general) have emerged as a powerful tool for promoting apps and engaging audiences.

EU Digital Markets Act (DMA): How It Can Affect Social Network Giants

In a significant development in the ongoing global conversation surrounding digital regulation, the European Union has taken a bold step by confirming that six major tech giants, predominantly hailing from the United States, will be subjected to the Digital Markets Act (DMA).

What Is an MMP and Why Do Apps Need It? Our 2023 Guide

To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article for you.

August 2023 News: Apple Search Ads Now Has an Ad Repository

In August 2023, Apple launched the Ad Repository for Apple Search Ads in alignment with the European Digital Services Act. This significant release brought intriguing metrics, including insights into active users within EU countries.

TikTok Ad Specs: Your Beginner-Friendly Guide for Marketing Your App

In this comprehensive guide, we delve deep into the tiniest details of video length, resolution, aspect ratio, file types, and file size requirements for all TikTok ad formats.

Reflecting on the U.S. State of In-App Subscriptions 2023

Delving into the latest insights from Adapty’s “State of In-App Subscriptions in the US 2023” report has triggered some intriguing reflections in mobile app marketing, particularly within the sphere of subscription-based apps.

Guide to TikTok Campaigns: Mobile Apps Edition

TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. With its engaging and interactive short-form videos, TikTok provides an opportunity for brands to reach a vast audience, particularly in the mobile app space.

Building a Customer-Oriented Culture: How CRM Transforms Organizations

In the vast expanse of today’s business world, where consumer choices abound and market dynamics shift at lightning speed, building a customer-oriented culture has emerged as the key to unlocking unprecedented success.

OEM Marketing (Dynamic Preloads): A 2023 Guide for App Marketers and Developers

With millions of apps available in various app stores, developers and marketers face fierce competition in capturing the attention of potential users. Moreover, such an increase in competition on traditional channels also increases the price. This is where OEM marketing steps in as an effective user acquisition strategy.

ASO Strategies: Most Common Misconceptions and What to Do Instead

ASO strategies are a crucial aspect of mobile app marketing plans, but they can be surrounded by misconceptions that hinder their effectiveness. By understanding and avoiding such misconceptions, you can optimize your app’s visibility and increase its chances of success.

Media Mix Modeling (MMM) And Estimating KPIs in the Face of SKAN Limitations

Performance data has proven to be a valuable resource for decision-making, but obtaining insights has become more complex.

The limitations of SKAdNetwork, such as the max 72-hour window and privacy threshold, pose challenges in capturing a comprehensive view of user conversions.

Seasonal Marketing: Trends and Tips for Advertising Apps in 2023

Seasonal marketing has become a “must” strategy for app marketers to drive downloads and engage users effectively. As we gear up for the summer of 2023, we must stay ahead of the curve and leverage emerging trends to maximize advertising efforts.

A Complete 2023 Guide to Google App Campaigns and Their True Side

You must focus on organic and paid channels to promote your app and reach a larger audience as an app marketer. That is why we are going to cover the Google UAC topic today.

TikTok CPM and Advertising: Our Latest Tests and Results

TikTok is quite popular and offers a lot of advertising possibilities for new and older apps. Now, what is the TikTok CPM, and how much does advertising on the app cost?

How to Scale Paid User Acquisition in 2023: A 5-Step Process for Success

Let’s be honest: paid mobile app user acquisition is a mess. And if you don’t agree with this, either you’re lying to yourself, or you’ve been frozen for the past three years and just woke up.

Mobile App Marketing Insights: 5 Things to Focus On in 2023

The rise of mobile apps in our modern internet era has revolutionized every aspect of everyday tasks. With plenty of apps available in various app stores, app marketers face intense competition in capturing the attention and loyalty of potential and current users.

New Changes in Google Play for 2023

The Google Play team has been working on several new, exciting features and bigger changes over the past few years to help app developers and marketers.

The most recent Google Play and Console improvements aim to change how app developers and marketers tackle their tasks. Such upgrades will make producing and exhibiting high-quality products on the platform much easier than before, with an emphasis on seamlessness and performance.

How AI is Revolutionizing CRM

CRM has become a critical aspect of business operations across industries, as it helps companies manage their interactions with customers, leads, and prospects. Artificial intelligence (AI) has revolutionized CRM in recent years, making it more efficient, personalized, and effective.

Do’s & Don’Ts for an Effective Pre-ATT Prompt

Apple’s dreaded iOS 14.5 update has arrived. This means that marketers can now no longer ignore the App Tracking Transparency (ATT prompt) privacy feature.

The ATT prompt, which was introduced as a component of iOS 14, is a pop-up that asks users to grant or deny exposure to their device identifier—the IDFA—as part of an opt-in process. Apps decide whether, when, and to whom to display it.

Why You Should Consider App Marketing Agencies Along With Your In-House Team

In today’s digital world, mobile applications have become essential for businesses looking to engage with their customers and increase their visibility in the market. Yet, developing a mobile application is only half the battle; the other half is marketing it effectively. That is where many app developers and the in-house team get stuck.

Trying TikTok Spark Ads: Our Experiment and Insights

As TikTok extends its user base, it is no surprise that this growth attracts significant numbers of advertisers. Through the continuous advertising features effort, in July 2021, the platform

Facebook Automated App Ads: Should You Try It?

Advantage+ App Campaigns, also known as Automated App Campaigns, is a campaign type available on Facebook (META) that enables app marketers to create and run ads for their mobile

2023 Strategies for Customer Relationship Management

CRM (Customer Relationship Management) is a crucial aspect of any business aiming to build and maintain strong customer relationships. The success of a CRM strategy depends on how effective

How to Measure App Store Optimization (ASO) Success in 2023

Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. So the

CRM Digital Marketing 2023 Trends and Forecast

Over the past few years, the CRM Marketing field has significantly transformed. Gone are the days when CRM was just about sending generic newsletters and promotional emails to a

Guide: Settings for Correct Adjust Attribution

In this comprehensive marketers guide, we will focus on ensuring proper Adjust attribution setup.

As we have previously prepared a guideline for AppsFlyer and covered the

Top 10 Mobile App Performance KPIs You Must Measure in 2023

If you have developed a mobile app and it’s already live on Google Play and App Store, and you’re promoting it actively—you should now focus on tracking the most

Google Play and App Store Screenshot Sizes: 2023 Guide

As the mobile app industry rapidly changes, it becomes crucial for marketers to promote their apps properly. Creating screenshots that highlight the app’s features and usefulness is an important

Fake Ads: To Fake or Not to Fake – That’s the Question

The number of advertisers in the app market continues to grow despite the overall recession trend, strict privacy policy, and general post-covid fallout. In 2022 the total number of

Custom Product Pages: Your 2023 Tool to Improve Conversion Rate

It’s been just over a year since Apple released one of its latest marketing features to facilitate our job as mobile marketers—Custom Product Pages. Let’s see how they can

Tracking Lifetime Metrics in Paid UA: Cohort Analysis

One of the biggest issues in paid UA is that it can be difficult to accurately measure the true impact of a particular campaign or channel over time. In

ASO Definition and Why App Marketers Need It

ASO is a critical aspect of mobile app marketing that can help app marketers improve their app’s visibility, attract more users, and increase revenue. Here are some crucial App

How App Store Ratings and Reviews Affect Optimization

Are you wondering about the app store rating? Or app store reviews? And if they have any effect on your optimization strategy? We are here to give insights and

A/B Testing in ASO: An Iterative Approach to Growth

Nowadays, ASO A/B testing has become an everyday activity in performance marketing. It’s hard not to find a marketer who doesn’t mention or use A/B testing in their day-to-day

What Makes an Effective App User Retention Strategy? A View from 2023

In the last three years, the mobile users’ world has changed. From binge-using apps for every daily task at the outbreak of the pandemic, customers returned to being mindful

Web2App Campaign: Benefits and Challenges

Web2App (web to app) campaign is an alternative way to acquire users on top of classic UA channels. We will dig deep into this topic and see all the

SKAN 4.0: Industry Predictions and Thoughts

The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like

8 Common Mistakes When Marketing Your App (And Why Do You Need an Audit)

We’ve been saying that in many circumstances and articles: app marketing is not a piece of cake – it’s never been and will never be. Especially in light of

TikTok App Profile Page: Our Test and Things You Should Avoid

TikTok has just recently announced a new feature called App Profile Page, and of course, we were among the first to test it for our clients.

Apple Search Ads New Placements: What Did We Learn From Testing?

Apple Search Ads will be your best asset for increasing app visibility, downloads, and success. In our useful article, we’ve included all of the information on Apple Search Ads’

7 Mobile Marketing Trends to Look Out for in 2023

In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them?

Tips on How to Measure ASO Success in 2023 (Plus Bonus Advice)

App Store Optimization, also known as app SEO (or SEO for mobile apps), is your weapon to avoid becoming lost in this black hole of unknown apps.

How to Ensure an Effective User Onboarding in 2023

If you want to keep user onboarding as efficient as possible in 2023, in this article, you will find everything ranging from tips, tricks, and examples to get you

Holiday Special: How to Prepare Your App Strategy for Christmas

With the holidays around the corner, and the end of 2022 approaching, app marketers must prepare for one of the most intense promotional app strategy periods of the year.

Types of Metadata in ASO: A Complete Guide for Marketers

The use of different types of metadata in App Store Optimization (ASO) is a key point for the success of your app. Since your organic visibility depends largely on

5 Trends to Master Mobile CRM in 2023

Are you wondering what awaits us in 2023 for CRM for Mobile? We have covered the five trends so that you can level up your game.

Privacy Thresholds in the SKAdNetwork: What They Mean for Your Campaigns

It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for

Mobile Measurement Partners: How to Ensure Correct AppsFlyer Integration

In this detailed guideline for marketers, we will focus on ensuring the correct setup of Mobile Measurement Partner (AppsFlyer) attribution and its connection with the most common Paid UA

Writing Facebook Ad Copy: 7 Superior Advice to Boost Conversions

There are many factors that you need to include when thinking about Facebook ad copy best practices. In this article, we will cover seven practical pieces of advice on

CRM for Mobile App: 8 Advices for a Successful Strategy

Mobile CRM is a relatively new concept, but it is becoming increasingly important as a tool for marketers, product managers, and developers. That is why we are going to

Going International With Your App: 4 Steps to Follow

Digital advertising has considerably lowered barriers to entry into app internationalization markets for companies of all sizes.

Global ad platforms, quick smoke tests, and performance-driven Landing

TikTok Business: Promoting Your Mobile App + 3 Learnings From Our Experience

TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space

User Funnel Analysis: The First Step in the App Growth Strategy

A user funnel analysis is a method typically used to identify how users interact with our product and understand what steps they take before completing the buying cycle. Then,

Customer Relationship Management: 5 Phases for a Successful App Growth Strategy

In the past years, the topic of Customer Relationship Management has gained more attention for many companies operating in the mobile industry.

Given the increasing cost

WWDC21 App Store Updates: What Does It Mean for Marketers?

The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver

ASO: 3-Step Process to Optimize the Textual App Metadata

Optimizing the textual app metadata becomes more and more critical each year. If you’ve wondered why you need to level up your textual metadata process, we are here to

Mobile App Launch: Combining ASO and Paid UA

For the mobile app launch to be successful, you must consider combining ASO and Paid UA activities.

With about 6 million mobile applications available in the

Facebook Campaign Optimization in a Post-IDFA World

Mobile campaign optimization can now seem scary after the introduction of iOS 14. We are here to help you navigate these abrupt changes with our insights.

The Ultimate 3-Step Guide to Optimize Your Mobile App Photo Metadata

Do you think photo metadata is important overall for your mobile app? Of course, it is. In this article, we will focus on its value as well as the

Growth Rocket Model – Scaling App Marketing Strategy Efficiently

Want to know how to successfully scale your app marketing strategy? In this article find the Growth Rocket Model, designed by REPLUG.

Mobile app growth is

Advertising Your Mobile App in Multilingual Countries With Facebook

Have you wondered how you manage mobile app advertising in multilingual countries? Today we show you one way to do it through Facebook. Read on!


Paid User Acquisition: Are Non-transparent Channels Harming Your Growth?

Paid user acquisition is a crucial part of any app growth strategy. So much, so that very few app developers manage to grow exponentially without investing in user acquisition.

The Ultimate Creative Guide To Carousel Ads

In a crowded and noisy digital advertising world, grabbing users’ attention in a few seconds is not easy. Mobile marketing campaigns are not only about optimizing CTAs and audience

Run a Facebook Ad Inspection – TIER Example

If you have in the past or decided now to run a Facebook ad—you should know about health checks that Facebook runs on your ad.


Google Play Policy Update and How They Will Affect ASO

Google has recently announced a Policy update to the Google Play Developer guidelines, set to take effect “later this year.”

Google will implement policy changes for

6 Things To Know About iOS 14 Update That Will Affect Mobile Marketing

The iOS 14 update has been at the top of the mind of many marketers this Summer. At WWDC this year, Apple announced that app developers would need to

Facebook Ads Library Inspection – Decalz

Paid user acquisition on the Facebook ads library is not a piece of cake. Many advertisers think that all they need is some budget and a few images, and