TikTok App Profile Page: Our Test and Things You Should Avoid
TikTok continues to set the standard with its innovative features. One such notable addition is the TikTok App Profile Page. This feature has brought a significant shift in how apps are presented and promoted on the platform.
Boosting ROI with Effective Ad Targeting Strategies
Think of the online scene as this big, rowdy bazaar with businesses elbowing each other for some spotlight. Everyone is seeking your attention! How do you make sure your voice isn’t drowned out in all this noise? How can you reach people who’d click what you’re offering?
Subscription Success Symposium: Strategies for Maximum App Revenue
The Subscription Success Symposium, held on November 21, 2023, presented a unique opportunity for industry professionals to dive deep into the synergy of Paid User Acquisition (UA) and User Engagement.
The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like META, TikTok, and more adopt it.
Launching an app in today’s saturated market calls for more than just a great idea; it demands a robust promotion strategy. App promotion isn’t just about driving downloads — it’s about building a lasting connection with your audience.
Facebook Automated App Ads: Should You Try It in 2024?
Facebook Advantage+ App Campaigns, also known as Automated App Campaigns, is a campaign type available on Facebook (META) that enables app marketers to create and run ads for their mobile apps automatically.
Best App Marketing Agencies: Why You Should Consider Them In 2024
Mobile apps are crucial for businesses aiming to connect with their clients and enhance their market presence. However, the challenge doesn’t end with just creating a mobile app; it extends to effectively marketing it. This is a common stumbling block for many app developers and internal teams.
Making Effective Creatives for Mobile App Promotion: Anatomy of the Perfect Facebook App Install Ads
Explore the various formats of Facebook app install ads, from standalone images to dynamic videos. We’ll delve into the ideal sizes, appropriate placements, and the art of pairing these visuals with compelling text.
Paywall A/B Testing: Tips on Growing Subscription Revenue in Mobile Apps
To avoid blind guessing and make informed decisions, A/B testing is the prudent approach. Paywall A/B testing is a type of split experiment used to test changes on a paywall within the same version of an app.
Google Play and App Store Screenshot Sizes: 2023 and 2024 Guide
As the mobile app industry rapidly changes, it becomes crucial for marketers to promote their apps properly. understanding the correct app store screenshot sizes and optimizing google play app screenshots are crucial for capturing user attention.
ASO strategies are a crucial aspect of mobile app marketing plans, but they can be surrounded by misconceptions that hinder their effectiveness. By understanding and avoiding such misconceptions, you can optimize your app’s visibility and increase its chances of success.
OEM Marketing: 2024 Guide for App Marketers and Developers
With millions of apps available in various app stores, developers and marketers face fierce competition in capturing the attention of potential users. Moreover, such an increase in competition on traditional channels also increases the price. This is where OEM marketing steps in as an effective user acquisition strategy.
15 Steps You Must Take for a Successful App Launch in 2023 and Beyond
With millions of apps available in various app stores, standing out and achieving success is more challenging than ever. In this comprehensive guide, we will explore the 15 essential steps you must take for a successful app launch in 2023 and set the stage for continued success in 2024 and beyond.
Fake Mobile Ads: To Fake or Not to Fake – That’s the Question
Fake mobile ads, particularly in the context of gaming, are misleading advertisements that portray a game in a way that’s significantly different from its actual gameplay. These ads often showcase captivating scenes on platforms like YouTube or social media, designed to grab your attention and encourage downloads.
The Manifest Crowns REPLUG as One of the Most Reviewed Digital Marketing Agencies in Germany
Our continued efforts to provide our clients with the latest solutions and services have earned us a significant award! The Manifest has recently named us as one of the most-reviewed digital marketing agencies in Germany.
With its immense user base and powerful advertising tools, Facebook is a goldmine for marketers looking to promote their mobile apps. If you’ve developed a fantastic app but are struggling to get it into the hands of your target audience, Facebook app marketing could be the key to your success.
We will give you all the techniques and methods you need to grasp to thrive at app store optimization in our useful guide. Whether you are a beginner or have some experience with ASO, you will discover all the knowledge you need to rank your app higher in app stores.
Mobile App Marketing Insights: 5 Things to Focus On in 2024
The rise of mobile apps in our modern internet era has revolutionized every aspect of everyday tasks. With plenty of apps available in various app stores, app marketers face intense competition in capturing the attention and loyalty of potential and current users.
Maximizing Engagement: The Right Mobile Ad Formats for You
Have you ever played a mobile game and had an ad pop up? Of course you have! Uncover the power of mobile advertising. Learn more about the secrets to choosing the ideal mobile ad format for increased engagement and higher revenue. Read on.
Custom Product Pages: Your 2024 Tool to Improve Conversion Rate
It’s been nearly two years since Apple released one of its latest marketing features, Custom Product Pages, to facilitate our work as mobile marketers. Let’s see how they can help us improve conversion rates.
User Acquisition Strategy for Apps: What Is Paid UA and When to Use It?
In the world of app development, acquiring users is a top priority. However, achieving this goal isn’t just about attracting any users; it’s about attracting the right users. This article will guide you through the intricate process of user acquisition strategy for apps.
What Does iOS 17 Mean for App Marketers and Developers?
iOS, Apple’s mobile operating system, plays a pivotal role in this ecosystem. With the release of iOS 17, a new chapter has begun for app marketers and developers alike. In this article, we will explore what iOS 17 brings and how it impacts the app development and marketing world.
Ranking Factors in ASO: Differences Between the App Store and Google Play
Central to ASO are the elusive “ranking factors,” which determine how your app fares in search results and recommendations. In this comprehensive guide, we’ll dissect the ranking factors in ASO and uncover the key differences between the Apple App Store and Google Play.
How to Measure App Store Optimization (ASO) Success in 2023
Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. So the answer to the question “how to measure ASO” is simple. It takes hard work and consistent optimization to get on the right path to success.
UGC Videos and Creatives: What You Need to Know in 2023
In the app marketing landscape, staying ahead of the curve is essential. In 2023, user-generated content (UGC) videos (and content in general) have emerged as a powerful tool for promoting apps and engaging audiences.
EU Digital Markets Act: How It Can Affect Social Network Giants
In a significant development in the ongoing global conversation surrounding digital regulation, the European Union has taken a bold step by confirming that six major tech giants, predominantly hailing from the United States, will be subjected to the Digital Markets Act (DMA).
If you have developed a mobile app and it’s already live on Google Play and App Store, and you’re promoting it actively, you should now focus on tracking the most important mobile app performance KPIs.
In August 2023, Apple launched the Ad Repository for Apple Search Ads in alignment with the European Digital Services Act. This significant release brought intriguing metrics, including insights into active users within EU countries.
Reflecting on the U.S. State of In-App Subscriptions 2023
Delving into the latest insights from Adapty’s “State of In-App Subscriptions in the US 2023” report has triggered some intriguing reflections in mobile app marketing, particularly within the sphere of subscription-based apps.
TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. With its engaging and interactive short-form videos, TikTok provides an opportunity for brands to reach a vast audience, particularly in the mobile app space.
Building a Customer-Oriented Culture: How CRM Transforms Organizations
In the vast expanse of today’s business world, where consumer choices abound and market dynamics shift at lightning speed, building a customer-oriented culture has emerged as the key to unlocking unprecedented success.
Seasonal Marketing: Trends and Tips for Advertising Apps in 2023
Seasonal marketing has become a “must” strategy for app marketers to drive downloads and engage users effectively. As we gear up for the summer of 2023, we must stay ahead of the curve and leverage emerging trends to maximize advertising efforts.
The Google Play team has been working on several new, exciting features and bigger changes over the past few years to help app developers and marketers.
The most recent Google Play and Console improvements aim to change how app developers and marketers tackle their tasks. Such upgrades will make producing and exhibiting high-quality products on the platform much easier than before, with an emphasis on seamlessness and performance.
CRM has become a critical aspect of business operations across industries, as it helps companies manage their interactions with customers, leads, and prospects. Artificial intelligence (AI) has revolutionized CRM in recent years, making it more efficient, personalized, and effective.
Apple’s dreaded iOS 14.5 update has arrived. This means that marketers can now no longer ignore the App Tracking Transparency (ATT prompt) privacy feature.
The ATT prompt, which was introduced as a component of iOS 14, is a pop-up that asks users to grant or deny exposure to their device identifier—the IDFA—as part of an opt-in process. Apps decide whether, when, and to whom to display it.
Growth Rocket Model – Scaling App Marketing Strategy Efficiently
At REPLUG, our priority is to bring immediate and tangible results to our partners. Although there are different growth models in the AdTech industry, we feel that most of them are too complicated to be implemented effectively in companies of all sizes.
Privacy Thresholds in the SKAdNetwork: What They Mean for Your Campaigns
It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for campaigns that target iOS users.
Mobile CRM is a relatively new concept, but it is becoming increasingly important as a tool for marketers, product managers, and developers. That is why we are going to cover the eight CRM best practices to get you started.
We have decided to start this section in our blog to analyze Facebook ads from different advertisers and suggest improvements or just ideas to get better conversion rates. Today, we take a look at one ad from Decalz, an online shop that uses Facebook to drive sales.
User Funnel Analysis: The First Step in the App Growth Strategy
A user funnel analysis is a method typically used to identify how users interact with our product and understand what steps they take before completing the buying cycle. Then, eventually, assess where and why they drop off the funnel.