This article originally appeared on Business Of Apps

In the past years the topic of CRM – Customer Relationship Management – has gained more attention for

Did you know that Facebook ranks your ads in the backend and qualifies them? These quality scores, along with your budget, directly impact your auction chances, meaning your ads

It’s been now a few months since the announcement of iOS 14 and its ATT (AppTracking Transparency) implementation in the mobile app marketing world. Since then, many marketers are

“It costs 7 times more to acquire a new user than to retain an existing one”

This well-known statistic can be found in many marketing and

Google has recently announced more changes to the Google Play Developer Policy guidelines, set to take effect “later this year.”

Google will implement policy changes for

The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver

Apple’s dreaded iOS14.5 update has arrived. This means that now marketers cannot ignore anymore  the AppTrackingTransparency (ATT) privacy feature.  

The ATT requires apps to ask users

Nowadays A/B testing has become a common activity in performance marketing. It’s hard not to find a marketer who doesn’t mention or use A/B testing in her day-to-day activities.

Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. It takes