Mobile app marketing is a dynamic, fast-paced, and ever-changing field. The last several years have demonstrated how one slight tweak may cause a ripple effect that disturbs the entire ecosystem and calls years of learning into question.

It’s reasonable to conclude that the universe of mobile onboarding has become crucial for app marketing success in 2023. Nowadays, after installing an app, a user must approve the privacy policy, click accept to share IDFAs with MMP, opt for receiving push notifications (both for iOS and Android), and, if needed, authorize location tracking.

This e-book will walk you through the fundamentals of mobile app user onboarding and provide the best ideas, techniques, and tips to make your onboarding experience as enjoyable as possible. What is its goal? To help you learn how to maximize marketing permissions and retention

We'll be covering the following:

  • Why does onboarding play a critical role in today’s mobile app ecosystem?
  • Full onboarding vs contextual onboarding
  • Winning the onboarding game with six tips
  • App marketing top industry leaders’ insights, tips, and tricks
  • Crucial steps in the onboarding experience
  • Best examples