Following the release of iOS 14 and the consequent limitations in tracking and attribution, many mobile app developers have been struggling in mastering their Paid User Acquisition game, resulting in an increase in spending inefficiency.

Paid User Acquisition in the mobile app marketing ecosystem doesn’t exist anymore as we once knew it. Marketers, who are not facing this reality are already having major issues in scaling their performance marketing campaigns.

What does this all mean for Paid User Acquisition for 2023 and beyond? Should we all give up on measuring our performance campaigns? Is it even worth trying anymore?


  • An actionable process to implement in your Paid strategy
  • A case study showing how at REPLUG we use this process
  • Clear examples of what questions to ask internally
  • A few extra tips to scale paid user acquisition efficiently