Our UA team operated in complete transparency directly from LYNO’s ads account. After an in-depth analysis of the existing paid channels and in-app events that LYNO was sending to Branch, we worked on creating a scalable framework across the media mix, while identifying immediate opportunities and connecting the dots with the appropriate point of contact at each ad platform.
REPLUG’s creative team worked together with LYNO to identify the right communication style and appropriate messaging to attract the right audience, according to the channel used. Our media strategy included a mix of transparent channels, such as Facebook, Google, Apple Search Ads, and Snapchat. We tested extensively different combinations of verbal and visual messaging to drive down the cost per acquisition.
Our focus has been on:
- Campaign Structure – Improving the structure of the campaigns across channels by implementing our unique naming methodology
- Performance-driven Creatives – Defining and implementing new ways to engage users across different channels used in the media mix
- Scale Paid Channels – Implementing our iterative approach to test new channels and concepts quickly and efficiently, yielding immediate results
- Eliminate Fraudulent Traffic – Creating transparency and understanding of how affiliate traffic works and proving the low quality delivered