In an ever-expanding digital marketplace, a leading ride-hailing service provider was seeking to deepen its market penetration across over ten regions in the European Union, Southeast Asia, and Latin America. Despite a strong presence and a diverse user base, the company recognized the need to broaden its reach further, particularly through OEM channels where they had already established multiple partnerships.
The mobility app’s strategic objective was clear: to increase their existing marketing efforts with advanced techniques capable of harnessing the full potential of OEM and carrier partnerships. This is where REPLUG stepped in, bringing to the table its expertise in dynamic placements and performance optimization.
Our performance marketing team aimed to not only extend the service provider’s market reach, but also to enhance the efficiency and effectiveness of its user acquisition strategy. Through targeted interventions and leveraging REPLUG’s expertise in dynamic placements’ optimization, the campaign was set to optimize the client’s existing OEM and carrier placements, aiming for measurable growth in user engagement and market share.