PERFORMANCE MARKETING

INVOICEASAP

IMPROVE ACQUISITION COSTS WITH A HOLISTIC APPROACH

SHOW ME THE RESULTS

INVOICE ASAP

IMPROVE ACQUISITION COSTS WITH A HOLISTIC APPROACH

SHOW ME THE RESULTS

-76%

DECREASE IN COST PER INSTALL

-78.2%

DECREASE IN COST PER ACQUISITION

10+

CUSTOM PRODUCT PAGES TESTED

InvoiceASAP is a leading mobile invoice solution and is widely popular among field professionals in the United States. With its mobile app, it provides business professionals with an easy and fast solution to handle invoices, receipts, quotes, and accounting activities, providing seamless integration with Quickbooks Desktop (a unique feature in the market).

With the objective of professionalizing and scaling user acquisition, the team at InvoiceASAP approached REPLUG, to take over their performance marketing activities across different advertising platforms, while supporting them in the right MMP setup.

InvoiceASAP is a leading mobile invoice solution and is widely popular among field professionals in the United States. With its mobile app, it provides business professionals with an easy and fast solution to handle invoices, receipts, quotes, and accounting activities, providing seamless integration with Quickbooks Desktop (a unique feature in the market).

With the objective of professionalizing and scaling user acquisition, the team at InvoiceASAP approached REPLUG, to take over their performance marketing activities across different advertising platforms, while supporting them in the right MMP setup.

1

SUPPORT IN THE MMP SETUP

2

INCREASE THE NUMBER OF VERIFIED BUSINESSES

3

REDUCE CROSS-PLATFORM COSTS OF ACQUISITION

SOLUTIONS

1

MARTECH INFRASTRUCTURE AUDIT

Our growth consultants sat next to the InvoiceASAP tech team and performed an in-depth tech audit of the marketing infrastructure setup, while supporting the correct Adjust configuration to start scaling their app marketing activities.

2

CROSS-PLATFORM ACQUISITION STRATEGY

The Paid User Acquisition team crafted a marketing strategy following the media budget invested, scaling and optimizing campaigns mainly on Search Ads and Facebook, which proved to be the perfect channels for reaching the audience.

3

REWORK THE VISUAL COMMUNICATION

Our designers worked with the InvoiceASAP team, in parallel with our Paid specialist producing new and fresh creative assets that would speak to the target audience more directly, addressing the right pain points and USPs of the app.

After an in-depth analysis of the market, category, and competition, our designers produced a wide variety of assets that would address specific needs, as well as different target audiences.

CUSTOM PRODUCT PAGES

Our paid acquisition team tested over 10 different custom product pages with the aim of increasing conversion rate of paid campaigns, while aligning the message that users would see in the ad and in the iOS Store Page.

IMPACTFUL CHANGES

2

VISUAL OPTIMIZATION

While running the campaigns, our Paid User Acquisition team together with the designers, created a multitude of creative concepts that would speak clearer to the potential users.

1

CUSTOM PRODUCT PAGES

Thanks to CPPs, our team was able to align the targeting of the visual message in the ad to specific Store Pages, resulting in an increase in conversion rate that was substantial to the default page.

3

FOCUS ON WII.FM

The whole communication strategy focused on identifying the most valuable benefits for target users, and communicating unique USPs of the mobile app.

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