APP STORE OPTIMIZATION

LOGO MAKER SHOP

SUCCESSFUL APP LAUNCH THROUGH ASO & PAID UA

+80.4%

IN VISIBILITY FOR FOCUS KEYWORDS IN THE U.S.

+43.6%

IN ORGANIC DOWNLOADS FROM ANDROID USERS

TOP 20

REACHED TOP 20 IN THE CATEGORY RANK IN THE U.S.

With the existing success of the iOS version in the United States, the Logo Maker app developer was interested in launching its Android version in the same market to tackle the additional operative system and expand the revenue stream.

When the app developer approached for the new launch, they also asked us to support the App Store Optimization activities with Paid User Acquisition campaigns, with the idea to maximize the impact of the changes.

With the existing success of the iOS version in the United States, the Logo Maker app developer was interested in launching its Android version in the same market to tackle the additional operative system and expand the revenue stream.

When the app developer approached for the new launch, they also asked us to support the App Store Optimization activities with Paid User Acquisition campaigns, with the idea to maximize the impact of the changes.

1

IDENTIFY KEY SEARCH TERMS FOR AN IMMEDIATE IMPACT

2

BOOST VISIBILITY IN THE CATEGORY TO INCREASE DISCOVERABILITY

3

SUPPORT ASO WITH DEDICATED ANDROID USER ACQUISITION CAMPAIGNS

SOLUTIONS

1

FOCUS ON MAKING AN IMPACT

Our ASO team focused on a combination of low-hanging fruits and the best options to rank for the app, following the optimization of the textual metadata and making an immediate impact.

2

BOOST VISIBILITY THROUGH ASO

The combination of keywords chosen in the metadata optimization focused on answering common queries by users and giving the app a boost in visibility in the discovery phase.

3

SUPPORT ASO WITH PAID UA

Our paid marketing experts aligned with the ASO team to create an acquisition strategy that would further push the app’s visibility in the category ranking, by increasing its downloads.

OVERALL KEYWORDS VISIBILITY

The App Store Optimization activities were well-timed with the high-season, resulting in a faster impact in terms of overall visibility for all the keywords the app was ranking for. The impact has been gradual, reflecting the alignment also with the Paid User Acquisition campaigns on Google.

THE RIGHT COMBINATION TO BOOST ORGANIC INSTALLS

Working in alignment with the paid user acquisition team, we were able to create a long-lasting effect in terms of earned organic installs. The strategy focused on creating momentum from both ASO and Paid UA side, combining the activities to increase visibility, installs and conversions, which gave the app an extra boost in visibility.

IMPACTFUL CHANGES

1

IDENTIFY IMMEDIATE LEVERS

The ASO strategy focused on identifying keywords opportunities that would lead to an immediate boost in visibility and conversions.

2

MANAGED ASO ACTIVITIES

An iterative approach to Store Optimization helped our partner benefit from a continuous refresh of key search terms to seize the opportunity.

3

COMBINING ASO WITH PAID UA

The combination of activities proved to be the right strategy for a winning app launch in a new market, creating long-lasting impact.

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