LYNO is a new dating app that launched in the German market at the beginning of the year. With the fierce competition in the vertical as well as the region of reference, LYNO had to strengthen its Stores presence as well as maximizing conversion rates for both organic and paid traffic.

LYNO approached REPLUG to:

• Enhance the presence in both the App Store and Google Play Store
• Increase conversion rate from visit to the Store Pages

REPLUG ASO team started with an in-depth market analysis for both German and English keywords as well as throughout competitors’ analysis to identify opportunities for all on-page elements that would not only improve visibility but also increase the conversion rate.

We focused on:

1. Reworking the visual communication – Our designers implemented a full restyling of the Stores screenshots to improve CTR and CVR, while at the same time, A/B testing the effect of communicating different key messages in the 2nd screenshot of each Store.
2. Optimization of key on-page factors – Our team of ASO experts optimized on-page elements to include focus keywords for both Store listings in German and English, by following a systematic research approach of the competition, and keywords opportunities, in terms of visibility score and ranking opportunities.

To these actions, we added a Search strategy that supported ranking growth over time and proved our team right by creating immediate value in terms of organic visibility.

Within a month from the implementation of the changes, we noticed some dramatic improvement in keywords visibility for both the App Store and Google Play Store.

More importantly, the ASO strategy implemented for LYNO resulted in an:

• Increase in keywords visibility in the top 10 results for the iOS listing
• Improvement in CVR for organic traffic almost twice as high