With over 1 million users across Europe and a 4.8 average star rating on the App Store, Photosì is the leading mobile app in Italy for printing photos, photo books, and other photographic products. Despite its strong market positioning, the increasingly competitive environment in several countries forced Photosì to rethink their mobile app strategy to protect its brand in Italy, as well as reinforcing its presence in other key European markets.
Photosì approached the REPLUG team with three main challenges:
- Rethink brand positioning for a fresh and new communication strategy
- Increase organic visibility in the German market
- Consolidate its presence in the Italian market