1. What acquisition channels should they use to reach their existing audience beyond what the duopoly offered?
2. How could they keep the cost of acquisitions under control without eroding the bottom line?
3. How long would it take for them to effectively scale those new channels?
4. Was there a hidden opportunity in promoting their services to a whole new target audience?
With these challenges in mind, PhotoSì approached REPLUG looking for ways to reinforce even further their branding in Italy and strengthen their positioning in Europe.