iOS 14 & SKAN MMP CONSULTING

HALBESTUNDE

MEASURE ACCURATELY iOS 14+ CAMPAIGNS

SHOW ME THE RESULTS

+140%

INCREASE IN SKAN INSTALLS

6-BIT

CONVERSION VALUE MODEL SET UP

+400%

INCREASE IN REVENUE

Halbestunde is a German sheet music reader app for music players of all skill levels, available worldwide. With its sheet music scanning and note digitization features, users can easily listen to the music piece and learn to play their favourite songs on 14 instruments, including piano, violin, trumpet, and more.

Like many other apps, in the post-iOS 14.5 world, Halbestunde faced challenges in accurately measuring its iOS campaigns with its MMP, Adjust. Because of this, the team found it difficult to strategically approach their marketing efforts. Another challenge was the scattered nature of their data, which led to discrepancies with what was tracked on the acquisition channels, resulting in a need to establish a SKadNetwork (SKAN) strategy.

 

This case study originally appeared on the Adjust Website.

Halbestunde is a German sheet music reader app for music players of all skill levels, available worldwide. With its sheet music scanning and note digitization features, users can easily listen to the music piece and learn to play their favourite songs on 14 instruments, including piano, violin, trumpet, and more.

Like many other apps, in the post-iOS 14.5 world, Halbestunde faced challenges in accurately measuring its iOS campaigns with its MMP, Adjust. Because of this, the team found it difficult to strategically approach their marketing efforts. Another challenge was the scattered nature of their data, which led to discrepancies with what was tracked on the acquisition channels, resulting in a need to establish a SKadNetwork (SKAN) strategy.

1

ACCURATELY MEASURE iOS CAMPAIGNS

2

IMPROVE CAMPAIGN DATA CLARITY

3

SET UP SKADNETWORK (SKAN)

SOLUTIONS

1

ESTABLISH A MEASUREMENT FRAMEWORK

Thanks to our team expertise in the MMP set up and implementation, we were able to quickly assess data completeness for missing KPIs that would support acquisition campaigns.

2

CONVERSION VALUE MAPPING

Our team closely collaborated with Adjust to set up intricate conversion value mapping for Halbestunde's revenue events with the Adjust Conversion Hub, strengthening their measurement infrastructure.

3

CREATE CONFIDENCE IN TRACKING

Thanks to a holistic approach that also focused on the campaigns' setup and strategy, the Halbestunde team was able to subsequently make better decisions on how to allocate marketing budget.

Breno Pessoa

"Analyzing SKAN data is key for our strategy as we continue developing our app based on user interactions. However, it was challenging to find an agency that could help us address this requirement. Having the recommendation from the Adjust Partner Marketplace to work with REPLUG gave us the confidence to trust an external agency with such a technical topic, and the REPLUG team was the right partner for it. Relying on Adjust's SKAN toolkit empowers us to drive a sustainable app strategy while investing more in our iOS marketing efforts at a higher return."

Breno Pessoa

Chief Marketing Officer, Halbestunde

Halbestunde Logo

IMPACTFUL CHANGES

1

HOLISTIC APPROACH

With a holistic approach to app growth, our team of specialists immediately identified levers to work on to create visibility and improve results.

2

DEEP MMP SETUP KNOWLEDGE

Thanks to our continuous work with the leading MMPs in the industry, our team was able to identify the issues in a short time and create a customized plan.

3

PAID UA LINK

With the additional in-depth knowledge of paid user acquisition activities, our team was also able to support Halbestunde in structuring the paid campaigns in the best possible way to drive better results.

GET IN TOUCH

INTERESTED IN IMPROVING YOUR ACQUISITION ACTIVITIES?
REACH OUT TO US!