Halbestunde is a German sheet music reader app for music players of all skill levels, available worldwide. With its sheet music scanning and note digitization features, users can easily listen to the music piece and learn to play their favourite songs on 14 instruments, including piano, violin, trumpet, and more.
Like many other apps, in the post-iOS 14.5 world, Halbestunde faced challenges in accurately measuring its iOS campaigns with its MMP, Adjust. Because of this, the team found it difficult to strategically approach their marketing efforts. Another challenge was the scattered nature of their data, which led to discrepancies with what was tracked on the acquisition channels, resulting in a need to establish a SKadNetwork (SKAN) strategy.
This case study originally appeared on the Adjust Website.