Identify the best-performing paid channels

Correctly set up the MMP with regard to iOS 14 and data tracking

Reduce the cost of acquisition per subscribed user

SOLUTIONS

Tracking & Attribution Setup

Our team worked closely with Fonos to correctly set up their MMP (Appsflyer), with special attention to the SKAN integration, with the aim of creating as much transparency as possible in data reading and analysis. This process maximized transparency on results for the client, both in terms of costs and revenue generated by each single user.

Omnichannel Marketing Approach

Thanks to our Paid UA Framework, our team was able to review past activities and creative assets and define the best strategy to scale performance and media budget 5x over a period of 12 months. We methodically tested different acquisition channels, new audiences, and new targeting options to bring the best possible results.

Cross-Area Optimization

To increase the paid campaigns conversion rates we helped Fonos optimize different areas not directly related to Paid UA but that helped decrease the final CPA. For example, we gave direct instructions both on app store optimization and onboarding strategy, with best practices and examples from the industry.

IMPACTFUL CHANGES

Omnichannel approach

Thanks to a 360-degree app marketing approach, our acquisition team was able to consistently identify new opportunities to lower the cost-per-subscriber and scale media spend.

Performance-driven creative approach

Our acquisition team worked closely with the Fonos team to create new concepts, while gaining insights into the local market, so as to tailor the creative experience to the acquisition activities.

Insightful Reporting

With a data-driven approach, our BI team built a comprehensive reporting system that tracked all the important metrics, giving both teams the possibility to take actions weekly, based on data.