Fonos is the leading mobile app for high-quality digital content and copyrighted audiobooks in Vietnam. With great expansion plans, the Fonos team approached us back in 2022 with the objective of supporting them in scaling efficiently their paid marketing activities, while decreasing their cost per acquisition for subscribers.
With a clear plan of dominating the Vietnamese market, as well as approaching Vietnamese people living abroad, together with REPLUG’s team, they laid out a long-term strategy that focused on testing and scaling specific channels and concepts. Currently, they are ranked as #1 in both iOS and Android book categories.