PERFORMANCE MARKETING

ODXClub

SCALING USER ACQUISITION WITH A HOLISTIC APPROACH

SHOW ME THE RESULTS

+213%

INCREASE IN REG RATE

-62%

DECREASE IN TOTAL CPA

-49.2%

DECREASE IN TIKTOK CPA WITH UGC

Breaking into the dating space with a new mobile app is extremely complicated, especially considering the fierce competition and large pool of options for users available in the market.

ODXCLUB launched its new dating app at the beginning of 2022, with the aim of empowering women and putting them in control of their dating experience. They approached REPLUG with the challenge of defining the best possible user acquisition strategy to acquire women in a limited geographical area, starting from the city of Berlin (DE), with the objective of expanding country-wide at a later stage.

The collaboration extended over different areas, touching on marketing infrastructure challenges, as well as App Store Optimization activities and Creative production. 

Breaking into the dating space with a new mobile app is extremely complicated, especially considering the fierce competition and large pool of options for users available in the market.

ODXClub launched its new dating app at the beginning of 2022, with the aim of empowering women and putting them in control of their dating experience. They approached REPLUG with the challenge of defining the best possible user acquisition strategy to acquire women in a limited geographical area, starting from the city of Berlin (DE), with the objective of expanding country-wide at a later stage.

The collaboration extended over different areas, touching on marketing infrastructure challenges, as well as App Store Optimization activities and Creative production. 

1

INCREASE THE FEMALE SHARE

2

INCREASE THE REGISTERED USERS

3

DECREASE THE OVERALL CPA

SOLUTIONS

1

A 360-DEGREE APP MARKETING APPROACH

Our marketing team worked closely with ODXCLUB from day one, performing an in-depth app audit that focused on identifying growth levers, while implementing a series of targeted actions across several activities (ASO, Paid UA, and MarTech Setup) to deliver great results.

2

COMMUNICATION & CREATIVE STRATEGY

With a dedicated team of creative and brand experts, we supported the ODXCLUB team redefining their communication approach, putting women at the center and speaking their language to increase relevancy and improve results.

3

SCALING TIKTOK WITH UCG-ADS

Our paid user acquisition team identified TikTok as a great opportunity to scale at lower costs. We engaged several content creators and delivered highly targeted user generated content that outperformed traditional ads.

A combination of creative assets produced by our creative studio and user-generated content delivered by content creators to drive down the cost of acquisition and keep a healthy share of women in the app.

IMPACTFUL CHANGES

1

OMNI-CHANNEL APPROACH

Only thanks to a 360-degree app marketing approach, our team was able to reach and maintain over time a stable cost-per-acquisition and scale budget consistently.

2

PERFORMANCE-DRIVEN CREATIVE APPROACH

Our creative studio, in collaboration with our app marketing experts, constantly analyzed creative performances to iteratively test different ideas and solutions.

3

USER-GENERATED CONTENT TO SCALE

UGC Ads were used on Paid Social campaigns (Meta & TikTok) allowing us to reach stunning results over a longer period of time.

GET IN TOUCH

LOOKING FOR WAYS TO SCALE YOUR ACQUISITION ACTIVITIES?
REACH OUT TO US!