NEWS AND INDUSTRY INSIGHTS Archives - REPLUG - Full-Service Mobile App Marketing Agency

11 Jun

Apple WWDC24: What’s New for iPhone Users

By Liam Falsetti

Apple usually uses its Worldwide Developers Conference (WWDC) to unveil significant software updates and launch new devices (such as the Apple Vision Pro in 2023). However, this year, Apple shifted the focus away from gadgets and dedicated plenty …

16 May

Google I/O 2024: What’s New in Google Play

By Liam Falsetti

On May 14, Google presented I/O 2024, the big tech giant’s most important annual conference. At the Shoreline Amphitheatre in Mountain View, various mobile innovations were presented, including several updates concerning Google Play. Therefore, this article will examine …

29 Apr

Trends in Mobile Creatives 2024

By Apptica

The mobile market has grown bigger, making almost 60% of traffic online. This can be attributed to mobile phones catching up with desktops in terms of performance and their inherent convenience. People prefer using smartphones for online shopping, socializing, …

15 Mar

U.S. House Approves Bill Mandating ByteDance to Divest TikTok or Face Ban

By REPLUG - APP MARKETING EXPERTS

In a decisive vote on Wednesday, the U.S. House of Representatives passed a bill targeting TikTok’s Chinese parent company, ByteDance. The legislation, receiving overwhelming bipartisan support with a vote of 352-65, mandates ByteDance to divest its popular social media …

30 Jan

Alternative App Store: Embracing Third-Party Options

By Simon Kostelny

Apple has rolled out iOS 17.4, a major update introducing an alternative app store designed to align with the European Union’s Digital Markets Act (DMA). This latest version marks a shift in Apple’s approach to app distribution and management, …

21 Dec

REPLUG Shines Again: Winner of the 2023 MMM Grand Prix Award

By REPLUG - APP MARKETING EXPERTS

REPLUG has always been at the forefront of innovation and efficiency in mobile marketing. This year, we’ve reached an exciting new height: winning the prestigious Grand Prix at the 14th Effective Mobile Marketing Awards. Moreover, in a groundbreaking partnership …

08 Dec

Latest TikTok Facts and Stats for 2024

By Simon Kostelny

Since its inception in 2016, TikTok has evolved into a global social media sensation. Its journey from a regional app to a worldwide phenomenon is as remarkable as it is swift. TikTok, born as Douyin, was created by ByteDance, a …

23 Nov

Subscription Success Symposium: Strategies for Maximum App Revenue

By REPLUG - APP MARKETING EXPERTS

In the heart of Berlin, app marketing experts gathered for an important event. The Subscription Success Symposium, held on November 21, 2023, presented a unique opportunity for industry professionals to dive deep into the synergy of Paid User Acquisition (UA) …

09 Oct

The Manifest Crowns REPLUG as One of the Most Reviewed Digital Marketing Agencies in Germany

By REPLUG - APP MARKETING EXPERTS

The internet has been one of the most influential inventions in decades. Even businesses and companies are now utilizing it to improve their performance, sales, etc., further. Digital marketing has been very popular today, and for good reasons. Tapping into …

02 Oct

Mobile App Marketing Insights: 5 Things to Focus On in 2024

By Jovana Stanković

The rise of mobile apps in our modern internet era has revolutionized every aspect of everyday tasks. With plenty of apps available in various app stores, app marketers face intense competition in capturing the attention and loyalty of potential and …