The rise of mobile apps in our modern internet era has revolutionized every aspect of everyday tasks. With plenty of apps available in various app stores, app marketers face
The Google Play team has been working on several new, exciting features and bigger changes over the past few years to help app developers and marketers.
In today’s digital world, mobile applications have become essential for businesses looking to engage with their customers and increase their visibility in the market. Yet, developing a mobile application
As the mobile app industry rapidly changes, it becomes crucial for marketers to promote their apps properly. Creating screenshots that highlight the app’s features and usefulness is an important
ASO is a critical aspect of mobile app marketing that can help app marketers improve their app’s visibility, attract more users, and increase revenue. Here are some crucial App
TikTok is quite popular and offers a lot of advertising possibilities for new and older apps. Now, what is the TikTok CPM, and how much does advertising on the
To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article
If you have developed a mobile app and it’s already live on Google Play and App store, and you’re promoting it actively—you should now focus on tracking the most
In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them?
Apple’s dreaded iOS14.5 update has arrived. This means that marketers can now no longer ignore the AppTrackingTransparency (ATT prompt) privacy feature.
The ATT prompt, which was introduced