Jovana Stanković, Author at REPLUG - Full-Service Mobile App Marketing Agency

02 Apr

Guide to Alternative App Stores: New Opportunities for App Marketing

By Jovana Stanković

In a space where Google Play and Apple’s App Store dominate app distribution, alternative app stores offer new perspectives for developers and marketers looking to diversify their reach and enter new markets. Alternative App Stores, often overlooked, present unique advantages, …

06 Mar

What Is a UGC Video and How to Make the Best Out of It

By Jovana Stanković

The focus of content creation has shifted towards the audience. So, what is a UGC video? Such content comes into the app marketing play, marking a shift in how stories are told and shared in 2024. Table of Contents What …

09 Feb

The Art of Marketing Mobile Games: A 2024 Guide

By Jovana Stanković

Making a game that captures hearts and minds is just the beginning. The real game-changer is how you bring it to the people who will love it most. In this guide, we’ll explore the real talk of marketing mobile games …

19 Jan

Ads Library Facebook: How to Use and Refine Your Strategy

By Jovana Stanković

In 2023, over 80% of app marketers attributed their success to targeted advertising, with Facebook leading as a primary platform. This social media channel offers an invaluable resource: the Facebook Ads Library. This tool has proven to be a game-changer …

29 Dec

Tips on How to Write an App Store Description

By Jovana Stanković

Creating an effective App Store description is a process that involves understanding the nuances of mobile app marketing, App Store optimization, and the changes in user expectations. Table of Contents Understanding the App Store Environment Elements of an App Store …

15 Dec

The Power of TikTok Creative Center for 2024

By Jovana Stanković

TikTok is one platform that has taken the world by storm, particularly among younger demographics. Known for its short-form videos and vibrant community, TikTok has become a goldmine for app marketers looking to tap into a massive, engaged user base.…

01 Dec

What Is an MMP and Why Do Apps Need It? Our 2024 Guide

By Jovana Stanković

To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article for you. Table of Contents What Is an MMP? Five Main …

30 Nov

ASO vs SEO: Discover the Differences and Similarities

By Jovana Stanković

ASO and SEO strategies enhance digital assets’ discoverability and visibility, whether mobile apps or websites. Table of Contents ASO vs SEO: Similarities ASO vs SEO: Differences Optimizing ASO and SEO Together ASO vs SEO: Ranking Factors ASO vs SEO: Tracking …

10 Nov

Best App Marketing Agencies: Why You Should Consider Them In 2024

By Jovana Stanković

Mobile apps are crucial for businesses aiming to connect with their clients and enhance their market presence. However, the challenge doesn’t end with just creating a mobile app; it extends to effectively marketing it, often requiring the expertise of the …

01 Nov

Google Play and App Store Screenshot Sizes: 2023 and 2024 Guide

By Jovana Stanković

As the mobile app industry rapidly changes, it becomes crucial for marketers to promote their apps properly. understanding the correct app store screenshot sizes and optimizing Google Play app screenshots are crucial for capturing user attention. Table of Contents 1. …