Jovana Stanković, Author at REPLUG - Full-Service Mobile App Marketing Agency

27 Feb

How OEM Ads Can Drive Massive App Growth During Ramadan 2025

By Jovana Stanković

Ramadan is one of the most significant periods for mobile engagement across MENA and other predominantly Muslim regions. With shifts in daily routines, consumer behaviors also evolve—people spend more time online at night, engage in increased shopping for Eid, and …

14 Feb

App Marketing Strategies for 2025: A Guide for Startups and Enterprises

By Jovana Stanković

Think building a great app is enough? Think again. In 2025, the best apps don’t just innovate—they market strategically. With rising acquisition costs and fierce competition, standing out requires more than intuition. Whether you’re gearing up for a new launch …

07 Feb

User Acquisition for Apps: Strategies, Metrics, and Success

By Jovana Stanković

Did you know that nearly 50% of Android apps are uninstalled within the first 30 days? This alarming statistic underscores the importance of acquiring users and the right users. Simply driving downloads is no longer enough; businesses must attract high-quality …

11 Oct

Mobile App Marketing Campaigns: How to Scale Your App Globally

By Jovana Stanković

Scaling a mobile app globally is no small feat. With over 5.5 million apps available across Google Play and Apple’s App Store, competition is fierce. Yet, reaching international markets can be the key to unlocking your app’s growth potential. You …

09 Jul

The Ultimate Guide to App Marketing Strategies With Limited Budget

By Jovana Stanković

In today’s era, it often seems like only those with substantial budgets can succeed. However, this isn’t necessarily true. The most successful app marketing strategies often hinge on creativity rather than capital. Through this guide, we will explore 10 cost-effective …

11 Jun

Apple WWDC24: What’s New for iPhone Users

By Jovana Stanković

Apple usually uses its Worldwide Developers Conference (WWDC) to unveil significant software updates and launch new devices (such as the Apple Vision Pro in 2023). However, this year, Apple shifted the focus away from gadgets and dedicated plenty …

31 May

How Mobile Marketing Services Boost Your App’s Success

By Jovana Stanković

Mobile marketing is a crucial strategy for businesses aiming to connect with their target audiences. With the proliferation of smartphones and the increasing reliance on mobile devices for everyday tasks, mobile marketing services have become indispensable for companies striving to …

17 May

Maximizing App Growth with OEM Apps and Ads

By Jovana Stanković

Traditional channels like Meta and Google are becoming more expensive and less effective. CPAs are rising. Competition is fierce. And retention? A constant struggle. That’s why top-performing UA teams are turning to a smarter lever—OEM apps and ads…

16 May

Google I/O 2024: What’s New in Google Play

By Jovana Stanković

On May 14, Google presented I/O 2024, the big tech giant’s most important annual conference. At the Shoreline Amphitheatre in Mountain View, various mobile innovations were presented, including several updates concerning Google Play. Therefore, this article will examine …

06 Mar

What Is a UGC Video and How to Make the Best Out of It

By Jovana Stanković

The focus of content creation has shifted towards the audience. So, what is a UGC video? Such content comes into the app marketing play, marking a shift in how stories are told and shared in 2024. Table of Contents What …