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  • Author: Jovana Stanković

Jovana Stanković

31 May

Mobile App Marketing Insights: 5 Things to Focus On in 2023

  • By Jovana Stanković
mobile app marketing insights
The rise of mobile apps in our modern internet era has revolutionized every aspect of everyday tasks. With plenty of apps available in various app stores, app marketers face
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22 May

New Changes in Google Play for 2023

  • By Jovana Stanković
google play updates
The Google Play team has been working on several new, exciting features and bigger changes over the past few years to help app developers and marketers.
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12 May

Why You Should Consider App Marketing Agencies Along With Your In-House Team

  • By Jovana Stanković
In today’s digital world, mobile applications have become essential for businesses looking to engage with their customers and increase their visibility in the market. Yet, developing a mobile application
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13 Apr

Google Play and App Store Screenshot Sizes: 2023 Guide

  • By Jovana Stanković
app store screenshot sizes
As the mobile app industry rapidly changes, it becomes crucial for marketers to promote their apps properly. Creating screenshots that highlight the app’s features and usefulness is an important
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31 Mar

<strong>ASO Definition and Why App Marketers Need It</strong>

  • By Jovana Stanković
aso definition
ASO is a critical aspect of mobile app marketing that can help app marketers improve their app’s visibility, attract more users, and increase revenue. Here are some crucial App
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10 Feb

<strong>TikTok CPM and Advertising: Our Latest Tests and Results</strong>

  • By Jovana Stanković
  • 1 comment
tiktok cpm
TikTok is quite popular and offers a lot of advertising possibilities for new and older apps. Now, what is the TikTok CPM, and how much does advertising on the
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30 Jan

What Is an MMP and Why Do Apps Need It? Our 2023 Guide

  • By Jovana Stanković
what is an mmp
To scale a mobile app, you must start making data-driven decisions. And if you’ve wondered what is an MMP and why you need it, we have an in-depth article
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13 Jan

<strong>Top 10 Mobile App Performance KPIs You Must Measure in 2023</strong>

  • By Jovana Stanković
  • 1 comment
mobile app KPIs
If you have developed a mobile app and it’s already live on Google Play and App store, and you’re promoting it actively—you should now focus on tracking the most
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11 Jan

7 Mobile Marketing Trends to Look Out for in 2023

  • By Jovana Stanković
  • 1 comment
2023 mobile marketing trends
In the last two years, privacy flipped measurement and optimization completely. What are the mobile marketing trends rising in 2023? And why should you be aware of them?
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05 Sep

Do’s & Don’Ts for an Effective Pre-ATT Prompt

  • By Jovana Stanković
  • 1 comment
ios14 att prompt
Apple’s dreaded iOS14.5 update has arrived. This means that marketers can now no longer ignore the AppTrackingTransparency (ATT prompt) privacy feature. The ATT prompt, which was introduced
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