iOS, Apple’s mobile operating system, plays a pivotal role in this ecosystem. With the release of iOS 17, a new chapter has begun for app marketers and developers alike. In this article, we will explore what iOS 17 brings and …
In a significant development in the ongoing global conversation surrounding digital regulation, the European Union has taken a bold step by confirming that six major tech giants, predominantly hailing from the United States, will be subjected to the EU Digital …
In August 2023, Apple launched the Ad Repository for Apple Search Ads in alignment with the European Digital Services Act. This significant release brought intriguing metrics, including insights into active users within EU countries.
This update also brings exciting metrics, …
Delving into the latest insights from Adapty’s “State of In-App Subscriptions in the US 2023” report has triggered some intriguing reflections in mobile app marketing, particularly within the sphere of subscription-based apps.
As we explore these insights, it becomes …
The rise of mobile apps in our modern internet era has revolutionized every aspect of everyday tasks. With plenty of apps available in various app stores, app marketers face intense competition in capturing the attention and loyalty of potential and …
The Google Play team has been working on several new, exciting features and bigger changes over the past few years to help app developers and marketers.
The most recent Google Play and Console improvements aim to change how app developers …
The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like META, TikTok, and more adopt it. So, hold off on …