18 Feb

Why Keyword Research is Still Important for ASO in 2025

aso keyword research
App Store Optimization (ASO) has changed significantly, but keyword research remains the foundation of app discoverability.  With millions of apps competing for attention, selecting and optimizing the right keywords is essential for visibility, rankings, and downloads.  While AI-driven recommendations and …
16 May

Google I/O 2024: What’s New in Google Play

google i/o 2024
On May 14, Google presented I/O 2024, the big tech giant’s most important annual conference. At the Shoreline Amphitheatre in Mountain View, various mobile innovations were presented, including several updates concerning Google Play. Therefore, this article will examine …
29 Apr

Trends in Mobile Creatives 2024

apptica guest post
The mobile market has grown bigger, making almost 60% of traffic online. This can be attributed to mobile phones catching up with desktops in terms of performance and their inherent convenience. People prefer using smartphones for online shopping, socializing, …