NEWS AND INDUSTRY INSIGHTS Archives - REPLUG - Full-Service Mobile App Marketing Agency

15 Mar

U.S. House Approves Bill Mandating ByteDance to Divest TikTok or Face Ban

By REPLUG - APP MARKETING EXPERTS

In a decisive vote on Wednesday, the U.S. House of Representatives passed a bill targeting TikTok’s Chinese parent company, ByteDance. The legislation, receiving overwhelming bipartisan support with a vote of 352-65, mandates ByteDance to divest its popular social media …

13 Feb

Google Privacy Sandbox: What to Expect

By REPLUG - APP MARKETING EXPERTS

Google Privacy Sandbox update is a big deal for people who market apps. It’s all about giving users more privacy, which means changing how marketers collect and use data. Here’s what we know for now in summary: Goodbye, GAID: Google …

30 Jan

Alternative App Store: Embracing Third-Party Options

By Simon Kostelny

Apple has rolled out iOS 17.4, a major update introducing an alternative app store designed to align with the European Union’s Digital Markets Act (DMA). This latest version marks a shift in Apple’s approach to app distribution and management, …

21 Dec

REPLUG Shines Again: Winner of the 2023 MMM Grand Prix Award

By REPLUG - APP MARKETING EXPERTS

REPLUG has always been at the forefront of innovation and efficiency in mobile marketing. This year, we’ve reached an exciting new height: winning the prestigious Grand Prix at the 14th Effective Mobile Marketing Awards. Moreover, in a groundbreaking partnership …

20 Nov

<strong>SKAN 4.0: Industry Predictions and Thoughts</strong>

By Ekin Gür Sönmez

The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like META, TikTok, and more adopt it. So, hold off on …

09 Oct

The Manifest Crowns REPLUG as One of the Most Reviewed Digital Marketing Agencies in Germany

By REPLUG - APP MARKETING EXPERTS

The internet has been one of the most influential inventions in decades. Even businesses and companies are now utilizing it to improve their performance, sales, etc., further. Digital marketing has been very popular today, and for good reasons. Tapping into …

02 Oct

Mobile App Marketing Insights: 5 Things to Focus On in 2024

By Jovana Stanković

The rise of mobile apps in our modern internet era has revolutionized every aspect of everyday tasks. With plenty of apps available in various app stores, app marketers face intense competition in capturing the attention and loyalty of potential and …

20 Sep

What Does iOS 17 Mean for App Marketers and Developers?

By Jovana Stanković

iOS, Apple’s mobile operating system, plays a pivotal role in this ecosystem. With the release of iOS 17, a new chapter has begun for app marketers and developers alike. In this article, we will explore what iOS 17 brings and …

06 Sep

EU Digital Markets Act: How It Can Affect Social Network Giants

By Jovana Stanković

In a significant development in the ongoing global conversation surrounding digital regulation, the European Union has taken a bold step by confirming that six major tech giants, predominantly hailing from the United States, will be subjected to the EU Digital …

31 Aug

News: Apple Search Ads Now Has an Ad Repository

By Jovana Stanković

In August 2023, Apple launched the Ad Repository for Apple Search Ads in alignment with the European Digital Services Act. This significant release brought intriguing metrics, including insights into active users within EU countries. This update also brings exciting metrics, …