NEWS AND INDUSTRY INSIGHTS Archives - REPLUG - Full-Service Mobile App Marketing Agency

18 Feb

Why Keyword Research is Still Important for ASO in 2025

By Oriane Ineza

App Store Optimization (ASO) has changed significantly, but keyword research remains the foundation of app discoverability. With millions of apps competing for attention, selecting and optimizing the right keywords is essential for visibility, rankings, and downloads. While AI-driven recommendations and …

12 Dec

Non-Gaming Apps in Asia: 25 Insights From The New Apptica Report

By Apptica

Data is key, especially when entering new markets. Asian markets require it even more: often misunderstood or overlooked by European and American developers, the region now finds itself at the forefront of gaming and mobile consumption. We have partnered with …

11 Jun

Apple WWDC24: What’s New for iPhone Users

By Jovana Stanković

Apple usually uses its Worldwide Developers Conference (WWDC) to unveil significant software updates and launch new devices (such as the Apple Vision Pro in 2023). However, this year, Apple shifted the focus away from gadgets and dedicated plenty …

16 May

Google I/O 2024: What’s New in Google Play

By Jovana Stanković

On May 14, Google presented I/O 2024, the big tech giant’s most important annual conference. At the Shoreline Amphitheatre in Mountain View, various mobile innovations were presented, including several updates concerning Google Play. Therefore, this article will examine …

29 Apr

Trends in Mobile Creatives 2024

By Apptica

The mobile market has grown bigger, making almost 60% of traffic online. This can be attributed to mobile phones catching up with desktops in terms of performance and their inherent convenience. People prefer using smartphones for online shopping, socializing, …

15 Mar

U.S. House Approves Bill Mandating ByteDance to Divest TikTok or Face Ban

By REPLUG Team

In a decisive vote on Wednesday, the U.S. House of Representatives passed a bill targeting TikTok’s Chinese parent company, ByteDance. The legislation, receiving overwhelming bipartisan support with a vote of 352-65, mandates ByteDance to divest its popular social media …

30 Jan

Alternative App Store: Embracing Third-Party Options

By Jovana Stanković

Apple has rolled out iOS 17.4, a major update introducing an alternative app store designed to align with the European Union’s Digital Markets Act (DMA). This latest version marks a shift in Apple’s approach to app distribution and management, …

21 Dec

REPLUG Shines Again: Winner of the 2023 MMM Grand Prix Award

By Jovana Stanković

REPLUG has always been at the forefront of innovation and efficiency in mobile marketing. This year, we’ve reached an exciting new height: winning the prestigious Grand Prix at the 14th Effective Mobile Marketing Awards. Moreover, in a groundbreaking partnership …

08 Dec

Latest TikTok Facts and Stats for 2024

By Jovana Stanković

Since its inception in 2016, TikTok has evolved into a global social media sensation. Its journey from a regional app to a worldwide phenomenon is as remarkable as it is swift. TikTok, born as Douyin, was created by ByteDance, a …

23 Nov

Subscription Success Symposium: Strategies for Maximum App Revenue

By Jovana Stanković

In the heart of Berlin, app marketing experts gathered for an important event. The Subscription Success Symposium, held on November 21, 2023, presented a unique opportunity for industry professionals to dive deep into the synergy of Paid User Acquisition (UA) …