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  • a/b testing

a/b testing

20 Nov

ASO AB Testing: Enhancing App Store Performance

  • By Luca Mastrorocco
  • 3 comments
aso ab testing
Nowadays, ASO AB testing (App Store Optimization A/B testing) is a cornerstone activity. Marketers increasingly recognize the importance of AB testing ASO strategies for optimizing app performance in various marketplaces, including iOS and Android. Table of Contents What Is AB …
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13 Jun

WWDC21 App Store Updates: What Does It Mean for Marketers?

  • By Luca Mastrorocco
wwdc21
The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver on the expectations built before the event. Moreover, WWDC21 was as …
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