Luca Mastrorocco, Author at REPLUG - Mobile App Marketing Growth Consultancy & Agency

14 Jul

ASO Strategies: Most Common Misconceptions and What to Do Instead

By Luca Mastrorocco

ASO strategies are a crucial aspect of mobile app marketing plans, but they can be surrounded by misconceptions that hinder their effectiveness. By understanding and avoiding such misconceptions, you can optimize your app’s visibility and increase its chances of success.…

27 Apr

How to Measure App Store Optimization (ASO) Success in 2023

By Luca Mastrorocco

Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. So the answer to the question “how to measure ASO” is simple. It …

06 Apr

<strong>Custom Product Pages: Your 2023 Tool to Improve Conversion Rate</strong>

By Luca Mastrorocco

It’s been just over a year since Apple released one of its latest marketing features to facilitate our job as mobile marketers—Custom Product Pages. Let’s see how they can help us improve conversion rates. Table of Contents What Are Custom …

29 Mar

A/B Testing in ASO: An Iterative Approach to Growth

By Luca Mastrorocco
3 comments

Nowadays, ASO A/B testing has become an everyday activity in performance marketing. It’s hard not to find a marketer who doesn’t mention or use A/B testing in their day-to-day activities. Table of Contents What Is A/B Testing? Define, Setup, Test, …

30 Dec

<strong>Tips on How to Measure ASO Success in 2023 (Plus Bonus Advice)</strong>

By Luca Mastrorocco
1 comment

App Store Optimization, also known as app SEO (or SEO for mobile apps), is your weapon to avoid becoming lost in this black hole of unknown apps. Table of Contents What Is the Importance of ASO? How Long Does ASO …

29 Nov

Holiday Special: How to Prepare Your App Strategy for Christmas

By Luca Mastrorocco
1 comment

With the holidays around the corner, and the end of 2022 approaching, app marketers must prepare for one of the most intense promotional app strategy periods of the year. Table of Contents Give Yourself Enough Time to Get Ready for …

05 Oct

Going International With Your App: 4 Steps to Follow

By Luca Mastrorocco

Digital advertising has considerably lowered barriers to entry into app internationalization markets for companies of all sizes. Global ad platforms, quick smoke tests, and performance-driven Landing Pages—designed to gather learnings—have made internationalization easier than ever before for all kinds of …

23 Aug

TikTok Business: Promoting Your Mobile App + 3 Learnings From Our Experience

By Luca Mastrorocco
3 comments

TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space have been observing the growth of this app. Still, very few …

27 Jul

User Funnel Analysis: The First Step in the App Growth Strategy

By Luca Mastrorocco
1 comment

user funnel analysis for app growth strategy

A user funnel analysis is a method typically used to identify how users interact with our product and understand what steps they take before completing the buying cycle. Then, eventually, assess where and why they drop off the funnel. At …

13 Jun

WWDC21 App Store Updates: What Does It Mean for Marketers?

By Luca Mastrorocco

The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver on the expectations built before the event. Moreover, WWDC21 was as …