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  • Author Luca Mastrorocco

Luca Mastrorocco

03 Feb

A/B Testing in ASO: An Iterative Approach to Growth

  • By Luca Mastrorocco
  • 3 comments
aso ab testing guide
Nowadays, ASO A/B testing has become an everyday activity in performance marketing. It’s hard not to find a marketer who doesn’t mention or use A/B testing in their day-to-day
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06 Jan

Custom Product Pages: Your 2023 Tool to Improve Conversion Rate

  • By Luca Mastrorocco
custom product pages
It’s been just over a year since Apple released one of its latest marketing features to facilitate our job as mobile marketers—Custom Product Pages. Let’s see how they can
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30 Dec

Tips on How to Measure ASO Success in 2023 (Plus Bonus Advice)

  • By Luca Mastrorocco
  • 1 comment
app seo
App Store Optimization, also known as app SEO (or SEO for mobile apps), is your weapon to avoid becoming lost in this black hole of unknown apps.
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29 Nov

Holiday Special: How to Prepare Your App Strategy for Christmas

  • By Luca Mastrorocco
  • 1 comment
holiday app strategy
With the holidays around the corner, and the end of 2022 approaching, app marketers must prepare for one of the most intense promotional app strategy periods of the year.
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05 Oct

Going International With Your App: 4 Steps to Follow

  • By Luca Mastrorocco
app marketing international
Digital advertising has considerably lowered barriers to entry into app internationalization markets for companies of all sizes. Global ad platforms, quick smoke tests, and performance-driven Landing
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23 Aug

TikTok Business: Promoting Your Mobile App + 3 Learnings From Our Experience

  • By Luca Mastrorocco
  • 3 comments
promoting app on tiktok
TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space
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03 Aug

How to Measure App Store Optimization (ASO) Success

  • By Luca Mastrorocco
how to measure aso success
Similar to SEO, App Store Optimization takes time and effort. As a matter of fact, when it comes to mobile apps, organic growth is hardly achieved overnight. So the
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27 Jul

User Funnel Analysis: The First Step in the App Growth Strategy

  • By Luca Mastrorocco
  • 1 comment
user funnel analysis for app growth strategy
A user funnel analysis is a method typically used to identify how users interact with our product and understand what steps they take before completing the buying cycle. Then,
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13 Jun

WWDC21 App Store Updates: What Does It Mean for Marketers?

  • By Luca Mastrorocco
wwdc21
The Worldwide Developer Conference is one of those events tech enthusiasts and app developers hardly miss. With tons of news, product releases, and updates, Apple never fails to deliver
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03 Jun

Mobile App Launch: Combining ASO and Paid UA

  • By Luca Mastrorocco
mobile app launch
For the mobile app launch to be successful, you must consider combining ASO and Paid UA activities. With about 6 million mobile applications available in the
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