Luca Mastrorocco, Author at REPLUG - Full-Service Mobile App Marketing Agency

15 Apr

OEM Advertising: The App Growth Channel You Can’t Ignore

By Luca Mastrorocco

TL;DR: OEM advertising lets you promote your app inside Android devices — through setup screens, smart folders, and OEM app stores — instead of relying only on Facebook or Google. It’s fraud-resistant, cheaper, and hits users earlier in their journey. …

27 Sep

Why OEM Ads Deliver Clean, Fraud-Resistant Traffic for Apps

By Luca Mastrorocco

Today, fraud remains a big challenge in app marketing, with app install fraud reaching alarming levels. According to AppsFlyer, fraud exposure in the app market has grown by 40% in recent years, costing the industry an estimated $5.4 …

19 Sep

Mobile Application Launch: Combining ASO and Paid UA

By Luca Mastrorocco

For the mobile application launch to be successful, you must consider combining ASO and Paid UA activities. With about 6 million mobile applications available in the two major Stores, getting users’ attention when launching a new mobile app has …

29 Jul

Choosing an MMP: Key Factors and Considerations

By Luca Mastrorocco

In the fast-paced app marketing industry, making data-driven decisions is crucial for success. Enter the Mobile Measurement Partner (MMP) — your secret weapon for tracking, analyzing, and optimizing your app’s performance across multiple channels. But with so many options, how …

27 Jul

User Funnel Analysis: The First Step in the App Growth Strategy

By Luca Mastrorocco
1 comment

user funnel analysis for app growth strategy

A user funnel analysis is typically used to identify how users interact with our product and understand the steps they take before completing the buying cycle. Then, eventually, assess where and why they drop off the funnel. At REPLUG, the …

18 Apr

Strategic App Store Category Selection: Boost Your ASO with REPLUG

By Luca Mastrorocco

In the world of mobile apps, the strategic choice of App Store categories is a key factor in determining an app’s trajectory of success. This strategic choice significantly affects an app’s visibility, positioning it to attract the right audience and …

11 Apr

Brand Defense and Cannibalization in Apple Search Ads: A REPLUG Guide

By Luca Mastrorocco

The Apple Search Ads (ASA) platform is designed to help people discover your app on the App Store and match customers at the right moments when they’re looking for the type of service you offer. ASA also has a basic …

02 Apr

Guide to Alternative App Stores: New Opportunities for App Marketing

By Luca Mastrorocco

In a space where Google Play and Apple’s App Store dominate app distribution, alternative app stores offer new perspectives for developers and marketers looking to diversify their reach and enter new markets. Alternative App Stores, often overlooked, present unique advantages, …

26 Jan

OEM Android Basics: What You Should Know in 2025

By Luca Mastrorocco

In 2025 and beyond, OEM Android is shaping up to be a game-changing channel for app marketers. While traditional platforms like Meta and Google are saturated and costly, Original Equipment Manufacturers (OEMs) offer direct, user-friendly, and cost-effective opportunities to reach …

29 Dec

Tips on How to Write an App Store Description

By Luca Mastrorocco

Creating an effective App Store description is a process that involves understanding the nuances of mobile app marketing, App Store optimization, and the changes in user expectations. Table of Contents Understanding the App Store Environment Elements of an App Store …