Today, fraud remains a big challenge in app marketing, with app install fraud reaching alarming levels.
According to AppsFlyer, fraud exposure in the app market has grown by 40% in recent years, costing the industry an estimated $5.4 …
For the mobile application launch to be successful, you must consider combining ASO and Paid UA activities.
With about 6 million mobile applications available in the two major Stores, getting users’ attention when launching a new mobile app has …
In the fast-paced app marketing industry, making data-driven decisions is crucial for success. Enter the Mobile Measurement Partner (MMP) — your secret weapon for tracking, analyzing, and optimizing your app’s performance across multiple channels.
But with so many options, how …
A user funnel analysis is typically used to identify how users interact with our product and understand the steps they take before completing the buying cycle. Then, eventually, assess where and why they drop off the funnel.
At REPLUG, the …
In the world of mobile apps, the strategic choice of App Store categories is a key factor in determining an app’s trajectory of success.
This strategic choice significantly affects an app’s visibility, positioning it to attract the right audience and …
The Apple Search Ads (ASA) platform is designed to help people discover your app on the App Store and match customers at the right moments when they’re looking for the type of service you offer.
ASA also has a basic …
In a space where Google Play and Apple’s App Store dominate app distribution, alternative app stores offer new perspectives for developers and marketers looking to diversify their reach and enter new markets.
Alternative App Stores, often overlooked, present unique advantages, …
In 2024, OEM Android will be an interesting player in app marketing strategies. This article explores how OEMs offer a distinct advantage in app promotion by integrating apps directly into their devices.
You’ll learn about the specifics of how OEMs …
Creating an effective App Store description is a process that involves understanding the nuances of mobile app marketing, App Store optimization, and the changes in user expectations.
Table of Contents
Understanding the App Store Environment
Elements of an App Store …
TikTok is the latest social media platform to be added to the advertising platforms rooster available for mobile marketers to acquire new users. Many experts in the digital space have been observing the growth of this app. Still, very few …