The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like META, TikTok, and more adopt it. So, hold off on …
As mobile app marketing continues to evolve, Apple’s SKAdNetwork (SKAN) has become a critical tool for marketers. With privacy as a core focus, SKAN enables effective ad attribution while sticking to Apple’s uncompromising user data protections.
As of 2025, Apple’s …