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  • Author: Ekin Gür Sönmez

Ekin Gür Sönmez

05 May

Facebook Automated App Ads: Should You Try It?

  • By Ekin Gür Sönmez
facebook automated app ads
Advantage+ App Campaigns, also known as Automated App Campaigns, is a campaign type available on Facebook (META) that enables app marketers to create and run ads for their mobile
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31 Mar

<strong>Tracking Lifetime Metrics in Paid UA: Cohort Analysis</strong>

  • By Ekin Gür Sönmez
cohort analysis
One of the biggest issues in paid UA is that it can be difficult to accurately measure the true impact of a particular campaign or channel over time. In
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10 Mar

<strong>SKAN 4.0: Industry Predictions and Thoughts</strong>

  • By Ekin Gür Sönmez
skadnetwork 4.0
The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like
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20 Feb

<strong>A Complete 2023 Guide to Google App Campaigns and Their True Side</strong>

  • By Ekin Gür Sönmez
google uac
You must focus on organic and paid channels to promote your app and reach a larger audience as an app marketer. That is why we are going to cover
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16 Feb

Trying TikTok Spark Ads: Our Experiment and Insights

  • By Ekin Gür Sönmez
tiktok spark ads
As TikTok extends its user base, it is no surprise that this growth attracts significant numbers of advertisers. Through the continuous advertising features effort, in July 2021, the platform
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27 Jan

<strong>TikTok App Profile Page: Our Test and Things You Should Avoid</strong>

  • By Ekin Gür Sönmez
tiktok app profile page
TikTok has just recently announced a new feature called App Profile Page, and of course, we were among the first to test it for our clients.
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10 Nov

Guide: Settings for Correct Adjust Attribution

  • By Ekin Gür Sönmez
adjust attribution
In this comprehensive marketers guide, we will focus on ensuring proper Adjust attribution setup. As we have previously prepared a guideline for AppsFlyer and covered the
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24 Oct

Privacy Thresholds in the SKAdNetwork: What They Mean for Your Campaigns

  • By Ekin Gür Sönmez
skadnetwork privacy
It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for
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20 Oct

Mobile Measurement Partners: How to Ensure Correct AppsFlyer Integration

  • By Ekin Gür Sönmez
guide to appsflyer integration
In this detailed guideline for marketers, we will focus on ensuring the correct setup of Mobile Measurement Partner (AppsFlyer) attribution and its connection with the most common Paid UA
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23 May

Facebook Campaign Optimization in a Post-IDFA World

  • By Ekin Gür Sönmez
campaign optimization mobile facebook
Mobile campaign optimization can now seem scary after the introduction of iOS 14. We are here to help you navigate these abrupt changes with our insights.
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