Ekin Gür Sönmez, Author at REPLUG - Full-Service Mobile App Marketing Agency

30 Nov

TikTok App Profile Page: Our Test and Things You Should Avoid

By Ekin Gür Sönmez

TikTok continues to set the standard with its innovative features. One such notable addition is the TikTok App Profile Page. This feature has brought a significant shift in how apps are presented and promoted on the platform. Recognizing its potential …

20 Nov

SKAN 4.0: Industry Predictions and Thoughts

By Ekin Gür Sönmez

The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like META, TikTok, and more adopt it. So, hold off on …

13 Nov

Facebook Automated App Ads: Should You Try It in 2024?

By Ekin Gür Sönmez

Facebook Advantage+ App Campaigns, also known as Automated App Campaigns, is a campaign type available on Facebook (META) that enables app marketers to create and run ads for their mobile apps automatically. Table of Contents What Are Facebook Automated App …

23 Oct

Media Mix Modeling: Estimating KPIs During SKAN Limitations

By Ekin Gür Sönmez

Media Mix Modeling comes in when performance data has proven to be a valuable resource for decision-making, but obtaining insights has become more complex. Table of Contents What is Media Mix Modeling (MMM)? What Is the Difference Between MMM and …

25 Sep

A Complete 2023 Guide to Google App Campaigns and Their True Side

By Ekin Gür Sönmez

Harnessing both organic and paid channels is pivotal for app marketers aspiring to extend their reach.. That is why we are going to cover the Google UAC topic today. Table of Contents What Is App Campaign in Google Ads? What …

08 Aug

Guide to TikTok Campaigns: Mobile Apps Edition

By Ekin Gür Sönmez

TikTok has taken the world by storm, becoming one of the most popular social media platforms globally. With its engaging and interactive short-form videos, TikTok provides an opportunity for brands to reach a vast audience, particularly in the mobile app …

10 May

Trying TikTok Spark Ads: Our Experiment and Insights

By Ekin Gür Sönmez

As TikTok extends its user base, it is no surprise that this growth attracts significant numbers of advertisers. Through the continuous advertising features effort, in July 2021, the platform enabled TikTok Spark Ads property—which lets brands boost posts …

20 Apr

Guide: Settings for Correct Adjust Attribution

By Ekin Gür Sönmez

In this comprehensive marketers guide, we will focus on ensuring proper Adjust attribution setup. As we have previously prepared a guideline for AppsFlyer and covered the “What Is an MMP and Why Do Apps Need It?” topic—we will …

31 Mar

Tracking Lifetime Metrics in Paid UA: Cohort Analysis

By Ekin Gür Sönmez

One of the biggest issues in paid UA is that it can be difficult to accurately measure the true impact of a particular campaign or channel over time. In performance marketing, we typically evaluate campaigns and channels based on their …

01 Nov

Run a Facebook Ad Inspection – TIER Example

By Ekin Gür Sönmez

If you have in the past or decided now to run a Facebook ad—you should know about health checks that Facebook runs on your ad. So, did you know that Facebook ranks your ads in the backend and qualifies them? …

Ekin Gür Sönmez

<strong>TikTok App Profile Page: Our Test and Things You Should Avoid</strong>

<strong>SKAN 4.0: Industry Predictions and Thoughts</strong>