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07 Jul

Media Mix Modeling (MMM) And Estimating KPIs in the Face of SKAN Limitations

By Ekin Gür Sönmez

Performance data has proven to be a valuable resource for decision-making, but obtaining insights has become more complex. The limitations of SKAdNetwork, such as the max 72-hour window and privacy threshold, pose challenges in capturing a comprehensive view of …

10 Mar

<strong>SKAN 4.0: Industry Predictions and Thoughts</strong>

By Ekin Gür Sönmez

The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like META, TikTok, and more adopt it. So, hold off on …

24 Oct

Privacy Thresholds in the SKAdNetwork: What They Mean for Your Campaigns

By Ekin Gür Sönmez

It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for campaigns that target iOS users. Although privacy thresholds on conversion principles are …