Performance data has proven to be a valuable resource for decision-making, but obtaining insights has become more complex.
The limitations of SKAdNetwork, such as the max 72-hour window and privacy threshold, pose challenges in capturing a comprehensive view of …
The SKAN 4.0 configuration is now available on certain MMPs, which is exciting news! However, it’s important to note that the configuration won’t be very useful until networks like META, TikTok, and more adopt it. So, hold off on …
It’s been more than a year since the SKAdNetwork (more colloquially known as SKAN) became the only game in town for deterministic and complete mobile marketing measurement solutions for campaigns that target iOS users.
Although privacy thresholds on conversion principles are …