user retention Archives - REPLUG - Full-Service Mobile App Marketing Agency

21 Aug

Reflecting on the U.S. State of In-App Subscriptions 2023

By Lorenzo Rossi

Delving into the latest insights from Adapty’s “State of In-App Subscriptions in the US 2023” report has triggered some intriguing reflections in mobile app marketing, particularly within the sphere of subscription-based apps. As we explore these insights, it becomes …

28 Jul

Building a Customer-Oriented Culture: How CRM Transforms Organizations

By Roma Sieradzka

In the vast expanse of today’s business world, where consumer choices abound and market dynamics shift at lightning speed, building a customer-oriented culture has emerged as the key to unlocking unprecedented success. Gone are the days when companies could rely …

28 Apr

2023 Strategies for Customer Relationship Management

By Meritxell Gibernau

CRM (Customer Relationship Management) is a crucial aspect of any business aiming to build and maintain strong customer relationships. The success of a CRM strategy depends on how effective and relevant marketing communications are through several channels, such as email, …

21 Apr

CRM Digital Marketing 2023 Trends and Forecast

By Elsa Massoudi Augilar

Over the past few years, the CRM Marketing field has significantly transformed. Gone are the days when CRM was just about sending generic newsletters and promotional emails to a mass audience. Today, CRM has become a highly technical field that …

24 Mar

<strong>What Makes an Effective App User Retention Strategy? A View from 2023</strong>

By Elena Kozlova

In the last three years, the mobile users’ world has changed. From binge-using apps for every daily task at the outbreak of the pandemic, customers returned to being mindful of their screen time and selective about their shopping choices. At …