CRM (Customer Relationship Management) is a crucial aspect of any business aiming to build and maintain strong customer relationships. The success of a CRM strategy depends on how effective
Over the past few years, the CRM Marketing field has significantly transformed. Gone are the days when CRM was just about sending generic newsletters and promotional emails to a
In the last three years, the mobile users’ world has changed. From binge-using apps for every daily task at the outbreak of the pandemic, customers returned to being mindful