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  • Author: Lorenzo Rossi

Lorenzo Rossi

08 Apr

In-App Marketing Strategies That Actually Drive Engagement: Proven Tactics

  • By Lorenzo Rossi
in app marketing strategies
You’ve invested time, money, and energy into building your app — but what happens after the download? If users aren’t sticking around, your growth is stalling. Truth is: acquiring users is only half the battle. If they churn after one …
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13 Sep

Driving Sales for Small Shopping Apps: The Power of Social Media Marketing

  • By Lorenzo Rossi
shopping apps promotion
In the world of shopping apps, small businesses must focus on the power of social media marketing. With millions of active users across various social media platforms, small shopping apps have an opportunity to increase brand awareness, foster brand loyalty, …
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11 Jul

How to Promote a Fitness App in 2024: Strategies to Increase Engagement and User Base

  • By Lorenzo Rossi
fitness app promotion
2024 can be considered a good year to start developing and promoting a fitness app, as various reports show how the Global Digital Fitness App market has chances to grow considerably from now to 2031.  Sure, the fitness app market …
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22 May

How to Promote a Dating App in 2024: Organic and Paid Strategies

  • By Lorenzo Rossi
promoting a dating app
The dating app market is undoubtedly one of the most challenging to face in 2024, as shown by the currently available options (more than 1,500 apps) and the already engaged users (around 349 million people). Generalist apps such as …
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16 May

Best TikTok Ad Examples to Take Inspiration From in 2024

  • By Lorenzo Rossi
best tiktok ad examples
TikTok has emerged as a dominant force in the social media landscape, redefining how brands engage with audiences through advertising. This platform has revolutionized the world of digital marketing and entertainment with its scrolling feature, promoting speed and content display. …
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23 Feb

Optimizing the Ad Creatives Production Process For Successful Paid Campaigns 2024

  • By Lorenzo Rossi
It is well known that ad creatives play a pivotal role in the success of paid campaigns. But why do some ads captivate and convert while others fall flat? The secret lies not just in the creativity itself but in …
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09 Feb

The Art of Marketing Mobile Games: A 2024 Guide

  • By Lorenzo Rossi
marketing mobile games
Making a game that captures hearts and minds is just the beginning. The real game-changer is how you bring it to the people who will love it most. In this guide, we’ll explore the real talk of marketing mobile games …
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12 Jan

How to Promote Android App: 10 Proven Strategies for 2024

  • By Lorenzo Rossi
If you’ve got an Android app, you know how tough it can be to stand out. But don’t worry, we’ve got your back. This guide will walk you through ten simple yet powerful strategies to get your app noticed. With …
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14 Dec

Customer Relationship Management: 5 App Growth Phases

  • By Lorenzo Rossi
mobile customer relationship management phases
In the past years, the topic of Customer Relationship Management has gained more attention for many companies operating in the mobile industry. The primary goal of customer relationship management is to build and maintain lasting relationships with customers. Given the …
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30 Nov

<strong>TikTok App Profile Page: Our Test and Things You Should Avoid</strong>

  • By Lorenzo Rossi
tiktok app profile page
TikTok continues to set the standard with its innovative features. One such notable addition is the TikTok App Profile Page. This feature has brought a significant shift in how apps are presented and promoted on the platform. Recognizing its potential …
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