Maximizing App Growth with OEM Apps and Ads

With countless apps seeking attention, marketers constantly search for innovative strategies to attract users.

This is where OEM apps and ads step into the spotlight, offering a promising avenue for user acquisition that many have yet to tap into. In this detailed exploration, we’ll see the potential of OEM marketing and showcase why REPLUG is your ideal partner to navigate this strategy.

What Exactly Are OEM Apps?

OEM apps refer to software that comes pre-installed on hardware devices, primarily smartphones. Unlike third-party apps, which require a download, OEM apps are part of the initial set-up users encounter. This gives them a unique advantage in terms of visibility and user trust.

Why Should You Care About OEM Apps?

There are compelling reasons to integrate OEM apps into your marketing strategy:

Pre-installed Advantage: Being pre-installed means these apps are one of the first interactions a user has with their new device, putting your app front and center from the moment the device is powered on.
Built-in Trust: These apps come with devices, suggesting a level of endorsement and trust that can be leveraged to foster user engagement.

Using The Power of OEM Ads for Better Visibility

OEM ads are advertisements embedded within these pre-installed applications. They are particularly effective due to their placement in trusted, frequently used apps. This positioning ensures that OEM ads are seen and perceived as more credible, leading to higher engagement and conversion rates.

REPLUG’s Success with OEM Ads: A Closer Look

One of REPLUG’s remarkable successes came from collaborating with a leading ride-hailing service provider. This client was eager to expand its market reach across multiple regions, including the European Union, Southeast Asia, and Latin America. REPLUG’s strategic application of OEM ads led to significant gains:

9.4% increase in Return on Ad Spend (ROAS)
23.5% rise in month-over-month Conversion Rate (CVR)
First-time unique riders grew by over 10,300

These outcomes highlight the potent impact of well-executed OEM advertising.

1. Expanding Your Reach with OEM Apps

Incorporating OEM apps and ads into a broader marketing framework can amplify your campaign’s effectiveness. By combining OEM ads with other strategies, such as social media, App Store Optimization, and paid ads, you create a cohesive marketing ecosystem that reaches potential users at multiple touchpoints.

2. Why is REPLUG the Go-To for OEM Marketing?

Choosing REPLUG means selecting a partner adept at blending technical innovation with creative marketing strategies. Our expertise lies in launching campaigns and ensuring they deliver strong results aligned with our clients’ goals.

3. OEM Stats to Know in 2024

The future of OEM advertising looks promising, with growing trends that highlight the increasing importance of this channel:

Metric	2023	2024 Forecast
OEM App Installation Growth	12% increase	15% increase
User Engagement with OEM Ads	20% increase	25% increase
ROI from OEM Campaigns	8% increase	10% increase

OEM marketing predictions 2024

Conclusion: Take Your App Marketing to the Next Level

OEM apps and ads provide a strategic advantage by placing your app directly in sight of new device users, capitalizing on the built-in trust and visibility that OEM apps offer. REPLUG’s proven expertise in leveraging this unique marketing channel ensures that your app reaches and resonates with your target audience.

Ready to Boost Your App’s Growth?

If OEM marketing sounds like the breakthrough strategy your app needs, don’t hesitate to contact REPLUG.

We’re here to help you navigate OEM channels and transform them into opportunities for promised growth. Contact us today to see how we can help.