Google Privacy Sandbox update is a big deal for people who market apps. It’s all about giving users more privacy, which means changing how marketers collect and use data.
Here’s what we know for now in summary:
Goodbye, GAID: Google …
Use community backing right for a successful marketing strategy.
Table of Contents
Social Proof Isn’t Always Ideal For Engaged Users
Social Proof Shines With New Users
Social Proof Embraces Engaged Users Through Nostalgia
Wrap-Up on Social Proof Clichés
Have you …
In the past years, the topic of Customer Relationship Management has gained more attention for many companies operating in the mobile industry. The primary goal of customer relationship management is to build and maintain lasting relationships with customers.
Given the …
In the heart of Berlin, app marketing experts gathered for an important event.
The Subscription Success Symposium, held on November 21, 2023, presented a unique opportunity for industry professionals to dive deep into the synergy of Paid User Acquisition (UA) …
Introduction to A/B Testing
When it comes to sustaining a profitable subscription-based product, changes and improvements are essential.
Without updates, apps can quickly become obsolete as the mobile market constantly changes and evolves. In addition to enhancing app features and …
Delving into the latest insights from Adapty’s “State of In-App Subscriptions in the US 2023” report has triggered some intriguing reflections in mobile app marketing, particularly within the sphere of subscription-based apps.
As we explore these insights, it becomes …
In the vast expanse of today’s business world, where consumer choices abound and market dynamics shift at lightning speed, building a customer-oriented culture has emerged as the key to unlocking unprecedented success.
Gone are the days when companies could rely …
CRM has become a critical aspect of business operations across industries, as it helps companies manage their interactions with customers, leads, and prospects. Artificial intelligence (AI) has revolutionized CRM in recent years, making it more efficient, personalized, and effective.
AI …
CRM (Customer Relationship Management) is a crucial aspect of any business aiming to build and maintain strong customer relationships. The success of a CRM strategy depends on how effective and relevant marketing communications are through several channels, such as email, …
Over the past few years, the CRM Marketing field has significantly transformed. Gone are the days when CRM was just about sending generic newsletters and promotional emails to a mass audience. Today, CRM has become a highly technical field that …