CRM & RETENTION Archives - REPLUG - Full-Service Mobile App Marketing Agency

23 Nov

Subscription Success Symposium: Strategies for Maximum App Revenue

By REPLUG - APP MARKETING EXPERTS

In the heart of Berlin, app marketing experts gathered for an important event. The Subscription Success Symposium, held on November 21, 2023, presented a unique opportunity for industry professionals to dive deep into the synergy of Paid User Acquisition (UA) …

03 Nov

Paywall A/B Testing: Tips on Growing Subscription Revenue in Mobile Apps

By Sergey Zubkov

Introduction to A/B Testing When it comes to sustaining a profitable subscription-based product, changes and improvements are essential. Without updates, apps can quickly become obsolete as the mobile market constantly changes and evolves. In addition to enhancing app features and …

21 Aug

Reflecting on the U.S. State of In-App Subscriptions 2023

By Lorenzo Rossi

Delving into the latest insights from Adapty’s “State of In-App Subscriptions in the US 2023” report has triggered some intriguing reflections in mobile app marketing, particularly within the sphere of subscription-based apps. As we explore these insights, it becomes …

28 Jul

Building a Customer-Oriented Culture: How CRM Transforms Organizations

By Roma Sieradzka

In the vast expanse of today’s business world, where consumer choices abound and market dynamics shift at lightning speed, building a customer-oriented culture has emerged as the key to unlocking unprecedented success. Gone are the days when companies could rely …

19 May

How AI is Revolutionizing CRM

By Roma Sieradzka

CRM has become a critical aspect of business operations across industries, as it helps companies manage their interactions with customers, leads, and prospects. Artificial intelligence (AI) has revolutionized CRM in recent years, making it more efficient, personalized, and effective. AI …

28 Apr

2023 Strategies for Customer Relationship Management

By Meritxell Gibernau

CRM (Customer Relationship Management) is a crucial aspect of any business aiming to build and maintain strong customer relationships. The success of a CRM strategy depends on how effective and relevant marketing communications are through several channels, such as email, …

21 Apr

CRM Digital Marketing 2023 Trends and Forecast

By Elsa Massoudi Augilar

Over the past few years, the CRM Marketing field has significantly transformed. Gone are the days when CRM was just about sending generic newsletters and promotional emails to a mass audience. Today, CRM has become a highly technical field that …

24 Mar

<strong>What Makes an Effective App User Retention Strategy? A View from 2023</strong>

By Elena Kozlova

In the last three years, the mobile users’ world has changed. From binge-using apps for every daily task at the outbreak of the pandemic, customers returned to being mindful of their screen time and selective about their shopping choices. At …

26 Oct

5 Trends to Master Mobile CRM in 2023

By Lorenzo Rossi

Are you wondering what awaits us in 2023 for CRM for Mobile? We have covered the five trends so that you can level up your game. The challenges—and changes—that the mobile industry has faced during the past couple of years …

10 Oct

Mobile CRM: 8 Advice for a Successful Strategy

By Lorenzo Rossi

Mobile CRM is a relatively new concept, but it is becoming increasingly important as a tool for marketers, product managers, and developers. That is why we are going to cover the eight CRM best practices to get you started. “It …