oem marketing Archives - REPLUG - Full-Service Mobile App Marketing Agency

15 Apr

OEM Advertising: The App Growth Channel You Can’t Ignore

By Luca Mastrorocco

TL;DR: OEM advertising lets you promote your app inside Android devices — through setup screens, smart folders, and OEM app stores — instead of relying only on Facebook or Google. It’s fraud-resistant, cheaper, and hits users earlier in their journey. …

11 Mar

OEM Digital Marketing: Growing Your App Beyond Traditional Channels

By REPLUG Team

In this guide, we’ll explore how OEM digital marketing works, why it’s becoming a go-to strategy for savvy app marketers, and how it can complement your existing marketing efforts. Whether you’re launching a new app or looking to grow an …

04 Oct

OEM Marketing as the Smart Choice for Black Friday and Apps: Outperforming High eCPMs in eCommerce

By REPLUG Team

As Black Friday and apps dominate the holiday shopping season, app marketers face new challenges navigating soaring eCPMs. With e-commerce platforms experiencing skyrocketing costs, finding a cost-effective alternative for reaching users is essential. This is where OEM advertising becomes an …

27 Sep

Why OEM Ads Deliver Clean, Fraud-Resistant Traffic for Apps

By Luca Mastrorocco

Today, fraud remains a big challenge in app marketing, with app install fraud reaching alarming levels. According to AppsFlyer, fraud exposure in the app market has grown by 40% in recent years, costing the industry an estimated $5.4 …

06 Sep

Want Greater App Growth? OEM Advertising is Your Next Move

By REPLUG Team

Stuck with rising UA costs and saturated channels? There’s a smarter way to grow.OEM advertising gives your app a front seat on 2B+ Android devices—and the results speak for themselves. But what exactly is OEM marketing, and why is …

09 Jul

The Ultimate Guide to App Marketing Strategies With Limited Budget

By Jovana Stanković

In today’s era, it often seems like only those with substantial budgets can succeed. However, this isn’t necessarily true. The most successful app marketing strategies often hinge on creativity rather than capital. Through this guide, we will explore 10 cost-effective …

17 May

Maximizing App Growth with OEM Apps and Ads

By Jovana Stanković

Traditional channels like Meta and Google are becoming more expensive and less effective. CPAs are rising. Competition is fierce. And retention? A constant struggle. That’s why top-performing UA teams are turning to a smarter lever—OEM apps and ads…

02 Apr

Guide to Alternative App Stores: New Opportunities for App Marketing

By Luca Mastrorocco

In a space where Google Play and Apple’s App Store dominate app distribution, alternative app stores offer new perspectives for developers and marketers looking to diversify their reach and enter new markets. Alternative App Stores, often overlooked, present unique advantages, …